India has seen a dramatic increase in the capacity of its higher education sector in the last two decades. Now, India’s higher education system is the 3rd largest in the world, next to the United States and China. In fact, according to statistics, enrolment in higher education has increased four-fold since 2001.
Digital marketing for universities has been playing an instrumental role in attracting students to higher education.
As per data, India has 799 universities. So, amid this competition, marketing a university plays a vital role in attracting students.
You can contact a digital marketing company in Patna to learn about the modern marketing strategy to attract students. In fact, many universities are already using digital marketing in education.
Let’s explore digital marketing strategies for educational institutes.
Best Digital Marketing Channels for Universities
Digital marketing for universities is most effective when you leverage the right channels.
Following is an explanation of all the ways you can use online marketing for universities to get more traction among students who want to go for higher studies or would like to be a part of your institution.
#1. Embrace Live Video Engagement for User Interaction
As digitization comes to the front of the market, engagement of users in relevant videos increases day by day. Digital marketing for universities relies on different channels, and video marketing can be a ground-breaking move to get more students enrolled.
Suggesting the best courses and better future growth in an informative video engages more students and peers.
#2. Create Effective PR Strategies Online
Creating press releases with new study plans broadcasts the efficiency of the university. Enrich PR strategies online with a search engine-optimized technique to get a higher ranking at Google.
Professionals usually plan a marketing strategy to attract students through well-planned press releases that have all the relevant queries and information.
#3. Exclusive Email Marketing Campaigns to Promote
Email Marketing is the newest strategy that can generate more awareness among individuals. Any university or education system can process sending personalized, mass emails to current and prospective students to promote the newest strategy.
A successful email campaign can help drive traffic to your website and works best to accelerate the traffic.
#4. Chatbots
Chatbot marketing is a technique used as a digital marketing strategy for universities to represent a dynamic approach. It is a computer software programs that interact with users to deliver relevant answers to users.
Being readily available for answers gives new audiences, engages with existing customers, and grows your following. Among the rest of the higher education marketing strategies, it ensures better engagement.
#5. Digital Banners for Awareness (Webinars)
Webinars or digital banners are core as most tech-friendly students want to attend social events from home. Digital banners on Google give a clear indication of the advancement of the website for better services like Digital marketing for universities in India.
Short and long video formats can be used to showcase your campus and infrastructure of the university making it more appealing for students to get in.
#6. Engage Social Media
The foremost context of digital marketing for getting better client engagement is to plan a better university social media strategy.
Keeping your followers updated with news updates and futuristic goals makes them more engaged with the profile of the university.
Making testimonials of alumni to recording faculties experiences, different factors can drive social media engagement and help the institution grab more attention.
Digital Marketing Strategy for Universities – TOP 5 Tips
Strategies of the best digital marketing agency in Patna help many universities attract students for different courses. Below are the higher education marketing strategies or university marketing strategies that can help you become the favourite university among students.
Digital marketing experts and professionals create different strategies for universities and higher education to get more audience. Enrolling in some traffic-boosting strategies robustly reassures client engagement.
#1. Increasing Google Search Engine Visibility
Focus on your niche and maintain the proper visibility of a website on the search engine result pages (SERPs). An SEO-optimized website with relevant content and website exposure helps in increasing the website’s ranking and position on Google.
With proper strategizing of SEO techniques, professionals can make a university marketing plan example that they can use as a template for campaigns.
#2. GMB Listing
GMB (Google My Business) allows your business to appear on local maps and get a listing among the local or general keywords. It increases your search visibility within Google and makes your website more visible in search listings.
A good business profile also ensures the authenticity of the organization and helps to connect with customers, post updates, list your products and services, accept online orders, and more.
#3. Create Mobile-Friendly Website
Having a mobile-friendly website makes your university pages easily accessible. Try to create a website that is responsive for mobile and other screens. It’s imperative that you hire a professional website designer in Patna to get help with building a responsive and user-friendly website layout.
A mobile-optimized website will engage the students who want to get basic information about courses. Plus, add a call to action button that makes a more user-friendly interface for all website visitors.
#4. Focus on the Ad Campaign
Along with focusing on social media marketing to college students, spend some time and make strategies to do ad campaigns.
Appropriate ad campaigns through several digital channels help attract student’s attention to the university. Advertising works by influencing student’s thoughts and feelings about a good or service through information and awareness.
#5. Create Content to Convert CRM
Whether it’s a university or college, interactive content allows users to sustain their position. Try to create creative content that is actually more user-engaging as well as SEO-optimized.
A well-descriptive text leads to a better CRM process. Try to meet the most common demands of students, including affordability, desired programs, career outcomes/job opportunities, reputation/academic quality, and value of education for the cost of attending the classes.
Search Engine Optimization (SEO) – Best Digital Marketing Strategy For Educational Institutes
Search Engine Optimization or SEO is the process of boosting your website’s rankings in search engines like Google.
Many prospective students will use search engines to find universities that fit their needs. In order to reach them during the search process, it’s important that your website appears on the first page of search results for the keywords a prospective student might use. SEO has been referred to as the best digital marketing strategy for higher education.
UTILIZE KEYWORDS
An important part of SEO is selecting keywords. Your keywords will determine when you appear in the search results.
It is best to choose long-tail keywords rather than short-tail keywords. Long-tail keywords contain 3 or more words, while short-tail keywords only contain 1 or 2 words. But you know, the best is long-tail keywords because they are more specific to a user’s search.
LINK BUILDING
Another important part of SEO is link building. A university site needs to earn links from credible websites to boost rankings in search results.
Links are vital to the university website because they show other people that the university site is trustworthy. This builds the university’s reputation and authority. Google wants to provide users with the best possible results, so they want to rank credible and helpful sites higher.
USER EXPERIENCE
An important part of SEO is providing visitors with a positive experience. You want them to enjoy their time on the university website. One way you can provide users with a great experience is particularly through the university website’s design.
Contact SEO Company in Patna Bihar to get all these benefits.
Pay-Per-Click (PPC) Advertising
Pay-per-click (PPC) advertising is another way to reach prospective students. PPC advertisements appear at the top of the search results.
Similar to SEO, these ads are triggered by keywords. You’ll want to use long-tail keywords because there is less competition and they’ll draw in more credible traffic.
Social Media Marketing
Social media is a key part of your digital marketing plan. People of all ages, who could be your students, are on social media. You want to be able to reach and connect with them.
There are numerous social media platforms you can use to connect with your audience. These social media platforms include Facebook, Instagram, LinkedIn, Pinterest, and Twitter.
Social media sites offer many opportunities for colleges and universities to connect with students. Moreover, these websites enable prospective students to get a sense of what it is like to be at that university.
It also works as a digital marketing strategy for colleges. These are great strategies you can use right away to leverage online channels for marketing a university.
Hire the best digital marketing company in Patna to get these services in an affordable package. Save your time interacting with the students while we do the marketing for you!
