Critical Steps for a Successful Digital Advertising Campaign [Digital Ads]
Businesses nowadays compete for the hearts and minds of the prospective customer. That’s why following some basic rules of successful In-app Promotion are must. Especially in the B2B world where there is so much noise around the products and solutions. As it becomes hard to differentiate, flawless optimization with awesome creative concepts is the recipe for success.
#1: Spend Time on a Great Creative Concept
This can be the current brand recognition where prospects know who you are. People can remember you if your creative is unique and catchy.
#2: Know Your Audience
Make sure you know your customers where they hang out online. Targeting them based on their behavior and geographic enables you to reach to the right audience.
#3: Define Clear Call to Action
The call to action is critical as it tells your prospect what they would get as part of their transaction. Offering something of value that they can’t get elsewhere would be great.
#4: Create an Optimized Landing Page
The landing page provides necessary information that the user needs to convert. So, there should be consistency between the ad campaign and the landing page.
#5: Tracking and Optimization
By optimizing ad campaign and tracking your audience can help you to get more number of impression or clicks.
#6: Focus on Retargeting
Leveraging re-targeting to have your ads follow your prospects as the search the web can be a very effective method for driving multiple leads.
So, a great creative combined with and the smart process can give you the best chance to succeed. Try new things while measuring effectiveness on an ongoing basis. You’ll find the right approach and your business will benefit from it in the long term.
Important Terms for In-App Promotion
- Impression– This term is referred to the point in which an ad is viewed once by a target audience or displayed once on a web page. The total number of impression is the number of times the particular ad is displayed or viewed.
- Click– The term can be referred to the point when a user clicks on the ad they see on the webpage. The total number of clicks is the number of times the ad has got the click from all the users.
- Reach- In Digital In-App Promotions, reach is the number of unique users your advertisement has been displayed to, not the total number of impressions delivered.
- Page View– When a user visits a web page, it is counted as a unique page view. A unique pageview represents the number of sessions during which a particular page is viewed one or more times.
Pricing of In-App Promotion
This can vary on different processes and measurements, not all campaigns will cost the same even on the same platform. Let’s get to the points to calculate average prices for digital advertisement.
- The platform on which you want to start your campaign
- The objective of your campaign (Impression, Reach, Leads, Conversion, etc.)
- Nature of your ad (Video, Image, Text, etc.)
- Length of your ad (If Video)
- The location you are targeting
- The audience you are targeting
- Duration of your ad (Days, Weeks, Months)
- A number of impression, reach, leads, conversion, video views, etc.
Based on these points your budget for an ad campaign can vary. The cost for the same kind of ad campaign may vary depending on your competitor and ad relevancy.
Digital Ads and Their Need
According to the data, 64% of people say they have been influenced to buy something by watching a video online. 52% of buying decision made by people can be traced back to Facebook. If we analyze the data of online people, it could be considered as their second job.
People spend enough time online. To reach them as a small business, you need to be there, Increasing leads, generating brand awareness, and making sales. These are the factors why Digital Advertising Strategy is important.
Digital Advertising [Digital Ads]: An Overview
Online platforms are the best way to reach customers where they spend the vast majority of their time.
It leverages the popularity of trusted sites like Instagram, Facebook, YouTube, Google search and more. They sell you ad space on their website to deliver services to their own customers. When you advertise on a site or application, you are in effect of converting them into your customer as well.
Why Candent SEO is The Best Advertising Agency in Patna?
Despite the fact that currently, alike other regions of India, there are numerous top advertising agencies in Patna also, Candent SEO has been referred as the best.
It’s the best digital advertising agency in Patna for digital ads offers complete 360o degree Branding, Advertising & Marketing Solutions.
Candent SEO Digital Advertising Services Include:
- Creative Advertising
- Digital Marketing
- Radio Commercials
- Product Packaging Designs
- Graphic Design
- Direct Mailers
- Exhibition Design
- Print & Production
- And etc.
Candent SEO, being one of the leading media agencies in Patna, specializes in offering Web Maintenance, Web Designing, E-Mail Blasts, E-Banner Ads, Media Flash & digital presentations, along with a host of several other Digital Marketing Services.
What You Get at Candent SEO
#1: Reach the Correct People with the Correct Message
Digital ads allow you to reach the correct people with the correct message at the correct time. You may think you are doing this already through flyers/newspapers/radio ads. But, as we (Best Digital Marketing Company in Patna) explore digital campaigns together, you will see how much digital advertising is raising its bar in online space.
#2: Get Expected Results
Digital Advertising isn’t just putting an ad up on Facebook, Twitter, Google or Yahoo. It uses Internet-based advertising tools to research, analyze, track, manage, and improve online advertising campaigns.
In digital space, you can track virtually every step your customer makes in relation to your ad. So, being one of the Best Digital Marketing Agency in Patna we can personalize ad relevance to your target audience. Through Digital Ads we’ll help you to achieve a high Return on Investment which is not possible through other ways.
#3: Digital Advertising: A Broader Area
It can look very different depending on how and where you advertise. Amongst the various websites and applications, we’ll choose those which are best fit for you. Some platforms and methods will be decidedly better for you than others. Some businesses will find Adwords very effective for them while others find LinkedIn ads to get them a lot of new leads.
People who know how to run Facebook campaigns may struggle with Adwords ads and vice versa because of platform differences. But, as we provide the best Digital Marketing Service in Patna, we place your advertisement on the right platform with correct strategies to cut costs. It magnifies your profits. Advertising on wrong platforms and strategies can give you feeling like digital ads don’t work.
A great businessman knows that word of mouth travels and is a motivator of purchase behavior. With search engine reviews and social media discussions, there are many ways for customers to share their experience with their friends. Traditional marketing is solely one-way communication, showcasing a product, service or event and leaving it at that. We are one of the Best SEO Company in Patna so we can optimize your ad to reach to correct audiences. When you are able to connect with your customer and offer solutions to their needs and wants, they practically do your marketing for you. Digital ads are data-driven so it will affect your target customers.
How Digital Ads is Different from Traditional Ads?
Traditional advertisers are focused on sales with their ad spots, not to provide value. A social media marketer is able to research what their audience is interested in and cares about using page analytics. By molding everything with respect to the customer provides your brand value to the audience, building trust and ultimately turning them into repeat customers.
Building a valuable, real business-to-customer relationship is something a print or radio ad simply can’t do.
- 1 Critical Steps for a Successful Digital Advertising Campaign [Digital Ads]
- 2 Important Terms for In-App Promotion
- 3 Pricing of In-App Promotion
- 4 Digital Ads and Their Need
- 5 Digital Advertising [Digital Ads]: An Overview
- 6 Why Candent SEO is The Best Advertising Agency in Patna?
- 7 What You Get at Candent SEO
- 8 How Digital Ads is Different from Traditional Ads?