Want to succeed on social media in 2020? Then, you need to know what all Social Media Marketing 2020 Trends will matter most this year.
Amid all the changes in Digital Marketing over the past decade, social media has not only endured but has also evolved each year. That’s why it has maintained its place as one of the most powerful channels in modern marketing.
But for all its promise, social media is far from easy. Constant updates, rapid shifts in markets, fierce competition, consumer interests, privacy regulations, and, of course, technology all come together in a melting pot that is as frustrating as it is potent. Apart from that it also needs to be updated according to the current trends.
Thus, to help you keep an eye on what you need to know about Social Media Movements 2020, we’ve compiled this list of trends – both new changes and continuing shifts in recent changes.
Top Social Media Marketing 2020 Trends
To succeed on social media, it’s essential to stay ahead of the curve. In addition to that, it’s also important to understand the latest social media trends and Social Media Facts 2020.
Social Media Trends rarely stay the same from year-to-year. And there is perhaps no better time than now to refocus and reflect on how a company should approach social media.
So, here are 7 Social Media Marketing 2020 Trends that will matter most to marketers, brands, and businesses this year, according to experts.
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Trend #1: Niche Social Media Platforms will Perform Well
Instagram and Facebook have long dominated social media as the largest and most popular platforms. However, in recent years, several other niche social media platforms have not only emerged but have significantly risen to fame.
One such example is TikTok, a social media platform that started in 2016 and immediately gained popularity among youth. Furthermore, most B2B companies prefer LinkedIn for their social media initiatives, while the gaming community flocks to Twitch.
Similarly, there are several such alternative social media platforms that are gaining popularity and will continue doing so in 2020 and beyond.
Trend #2: Video Content Will Dominate
Video Content is one of the most engaging forms of content. This will soon dominate social media over all other types of content. Whether it is short-form videos like those popular on TikTok or Stories or long-form content on YouTube, videos are definitely the future of social media content.
According to a study, by 2022, 82% of all online content will be video. This clearly shows how important it is to start utilizing it to stay relevant in the social media domain.
You can start to utilize it by using features like Stories both for social media content and for advertisements. You can also add videos to your social media posts. Even on platforms that were traditionally dominated by image or text content.
Trend #3: Stories will continue to Gain Popularity
Nowhere is the concept of stories more evident than on Instagram where over 40 million people use stories daily. Introduced as a sort of successor to Snapchat’s “self-destruct” style of content, stories are no longer seen as a novelty. At this point, they’re a staple of Instagram itself.
Similar to Instagram Stories, Facebook Stories are also user-generated slideshows and video collections that are short (around 20-seconds) pieces of content created on your smartphone and available for up to 24 hours.
According to the study – “The Facebook and Instagram Stories format will continue to grow in popularity throughout 2020. So much so that regular feed content will noticeably slow down.”
Trend #4: Micro-Influencers Hold Sway
Over the past few years, Social Media Influencers have become a major trend. However, macro-influencers with their millions of followers command a high price and are out of the reach of many businesses. That is why we are seeing the rise of Micro-Influencers (those who have smaller followers) instead.
In choosing a micro-influencer — someone with fewer followers, but a more engaged community — you’ll not only be increasing your chances of achieving stronger engagement, but you’ll also be saving money.
Your budget could stretch to multiple influencers, in different vertices, with different niche audiences, making the connections so much more relevant.
Trend #5: We Are Now Marketing To Generation Z
Aged between 13 and 22 years old, Gen Z is the highly opinionated and hyper-connected generation. Moved to activism as the internet and social media landscape has made them acutely conscious of and concerned about world events. Social causes like LGBTQ issues, body positivity, and mental health are increasingly at the core.
Gen-Z is expected to account for about 40% of all consumers by 2020. Unlike any generation before them, they’ve grown up expressing themselves online. Therefore, Gen Z is the next generation of customers, so it’s worth getting an understanding of the best way to include them in your marketing.
Trend #6: Customer Service will be all About Chatbots
There was a time when the idea of communicating with a robot was a difficult task, as people would rather avoid the pre-recorded flowchart-like experience and talk to a real human instead.
Now though, people want to interact with chatbots. This is because, advanced technology means that chatbots are smarter, quicker, always available, and more effective than the clunky software systems of old.
When business owners see that chatbots can communicate with several customers at once, work without breaks and pay, never get tired, they’re bound to give the technology a try. Thus we can say that in 2020, there’s no better time to experiment with chatbots, as they will help you improve the customer experience, nurturing trust, and adding to your bottom line.
Trend #7: Augmented Reality will go Mainstream
When it comes to futuristic technology in marketing, AR is arguably the most exciting trend right now. By 2020, Virtual and Augmented Reality will probably reach a market size of $209.2 billion as compared to $14.1 billion in 2017.
Snapchat Filters and Pokémon Go are probably the best-known examples of ‘AR’ in everyday use. But, when it comes to AR and social media, adoption has been slow.
But as the technology evolves to offer more than just mere games, applications for e-commerce, personalized marketing, and product discovery are gradually picking up. AR technology opens the doors to vast opportunities for marketers, as its capabilities improve. Thus, you can expect big strides for this channel in 2020.
The Bottom Line
So there you have the Top Social Media Trends 2020 or Social Media Marketing 2020 Trends…………….
As Gen Z or Millennials lead a new wave of social commerce and engage in interactive video content and augmented reality apps, marketers will need to step up their game to stand out on social media – says Candent SEO experts, Best Company for Social Media Marketing in Patna.
However, in 2020 Social media is continually evolving. Every year, everything from algorithm updates to emerging trends shapes and informs the myriad ways we interact online.
As you plan your social media marketing for the coming year, consider how you can implement some or all of these Social Media Trends for Business and online strategy. But remember — it doesn’t make sense to jump on the Social Media Trends Today only without first having a strategy in place!
Here, we put an end to this blog – ‘Top Social Media Marketing 2020 Trends’. We hope you enjoyed reading this blog.
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