Knowing the latest SEO data and statistics in 2024 is crucial because the world of digital marketing is changing rapidly.
New technologies like AI are on the rise which has made a remarkable mark on the search engine marketing scene. This has made marketers all around the world adopt new SEO strategies and practices to be on top of SERP.
However, building and applying new strategies that can keep you ahead of the curve needs a detailed understanding of late SEO trends and stats.
So, let’s dive into the world of SEO to figure out how much it has changed and what its new data and stats are.
Seo Data and Statistics in 2024
If you wish to keep your SEO game on top then you need to get ahead of SEO statistics of 2023 because it is a rapidly evolving field. Try to make your strategies based on new SEO trends, data, and stats:
#1. The Rise of AEO
AEO (Answer engine optimization) is on the rise. In other words, we can also say that it is the future of SEO with AI technology. New AI and Chatbots like ChatGPT work as an answer engine, which is now being used by more than 100 million users.
They are truly reshaping the way people find and get data from search engines. This is why new marketers should create content according to AEO while keeping traditional SEO strategies in mind.
Try to focus on giving direct and precise answers to queries, which is AI-friendly. Creating content like this will give you an upper hand on SEO too as it can be used as a featured snippet by Google.
#2. 57% of Mobile Users Do Zero-Click Search
Because of the rise of AI and machine learning Zero-Click Searches are also on the rise right now. A zero-click search happens when a searcher leaves the SERP without clicking on any of the organic or paid results.
According to a study done by Semrush 57% of mobile and one-third of desktop searches are done with zero SERP clicks.
This is happening because of Google’s numerous updates like featured snippets, voice assistants, and knowledge panels. This may make you wonder if is seo dying in 2024.
No, because you can deal with this zero-click search phenomenon by just adjusting your SEO strategy a little bit. Try securing the feature snippet position with the help of the informational keywords that are not doing well for you.
It will create a positive image in the searcher’s mind and will help you to use SEO for raw traffic in the future by getting more organic clicks.
#3. Only 33% of websites Pass the Core Web Vitals Test
Core Web Vital test is all about measuring the web page’s quality based on three metrics. Speed, Interactivity, and Visual stability are three metrics that decide whether a webpage is good or not.
Passing the Core Web Vital test is an important factor for search engine ranking. But to your surprise according to Aherfs, only 33% of websites pass the Core Web Vital Test, which is also an SEO fun fact.
So, this is an opportunity for all the new budding marketers of 2024 to get ahead of the competition. Try to design your website in such a way that it is super interactive, visually stable, and with a speed score of below 90.
#4. Top 3 Results Get the 54% of Organic Clicks
There may be numerous SEO data and statistics in 2024 that can surprise you. But one thing always remains the same which is the top 3 results getting the most organic clicks.
Data says that approximately 54% of organic clicks come from the top 3 Google search results. So if you wish to increase your CTR, then try improving your organic ranking in SERP.
Even going from number two to number one can change your whole SEO analytic numbers. If not the top 3 then try to at least be on the first page because according to the data less than 1% of searchers click on the links of the second page.
#5. 96% of Boost in Clicks by Refreshing Content
If you are an eager marketer who is wondering what are the SEO trends in 2024? Then let me tell you that competition is the new trend in SEO.
Yes, you read it now everyone knows how much SEO can increase traffic. This has increased the competition, which has made it important to focus on content velocity.
It means how fast you are creating and uploading content. But, remember that Google does not necessarily focus on new content, it only needs informative and updated content.
You can provide this type of content to Google by just updating the exciting one. You will be shocked to know that according to a blog posted on NielPatel’s website, refreshing the existing content can provide a boost of 96% in organic clicks.
#6. Increment in Commercial and Transactional Search Queries
What are the SEO statistics for 2023 that will not work in 2024 because of the shifting user intent? According to state of research study by Semrush users are getting more interested in transactional and commercial search queries.
In the past few years, there has been a 3 to 4 % rise in queries with these types of search intent. This means that markets also have to shift their strategies according to this change.
Understand the new trend and try to find a way to use keywords related to your business according to the shifting user search intents. Created transactional content for your product page.
#7. 51% of People Love to Share Video Content
Will SEO exist in 5 years? Not because the Internet in mobile phones has reached all over the world. This availability of fast internet has given rise to video creators and viewers too. According to data, nearly 3.5 billion people like to view video content.
But still, most of the markets are focusing only on written content like blogs to improve their SEO game. Creating video content can be extremely beneficial for increasing traffic as they are the most sharable type of content.
You will be shocked to know that 51% of people are more likely to share video than any other type of content.
#8. Approx 15% of All Google Search are New Queries
Because of new technologies like AI, many marketers wonder Does SEO has scope in the future.
Well, to your surprise 15% percent of Google searches that you see are new queries this means people are still interested in asking questions on search engines.
You can also use this data according to your advantage if you get to know about the new trends. Getting the clicks of even 1% from this 15% new search query can take your SEO performance to new levels.
Try to read the market carefully to predict upcoming trends and related queries. Make informative content around those queries to capture an audience from the 15% new search query segments.
Use these 8 latest SEO data and statistics in 2024 to level up your SEO game. These new stats and SEO trends will help you to be ahead of the competition and get more out of your SEO strategies.
2024 SEO Data Insights: What Marketers Need to Know
Going through this blog we learn about the 8 useful seo data and statistics in 2024. All of these above-mentioned SEO stats and data are like a sharp sword for digital marketers which can help them cut through any difficulty.
Update your strategies and practices while keeping these new stats in mind to be ahead of your competition.
As we know SEO is a forever-changing field, which makes it important for internet markets to be updated. Indeed, it’s not an easy task to be on your toes every time.
This is why Candnet SEO Digital Marketing Company in Patna keeps bringing this type of information to help you with your marketing journey. So, be in touch with Candent SEO to get more such helpful content.
