Looking for a complete technical SEO Checklist to optimize your site for better ranking and organic traffic?
Look no further!
Today, we’ll discuss the only SEO checklist that can completely optimize a site and improve its ranking in search engine result pages (SERPs).
Technical SEO is the process to optimize a site in a way that search engines like Google can find, crawl, and index it easily. Moreover, you can’t expect your site’s ranking in SERPs without getting crawled and indexed.
That’s why it’s essential to optimize a site with all the factors that a search engine requires to rank.
Note: If you want a better ranking in SERPs and tons of organic traffic on your site, you can consult the best SEO Agency in Bihar.
Now, here are the top 6 technical SEO checklists that need to be optimized. Have a look at them!
Why technical SEO is Important?
When designing an SEO strategy, it’s crucial for digital marketers to focus on a technical SEO checklist.
It is an essential part of any digital marketing strategy. While there is no plug-in hack for perfect SEO, improving the technical SEO can significantly put you ahead of the competition.
Some of the benefits of technical SEO are:
#1. Increases Visibility in Search Results
Search engines like Google use software called crawlers to navigate and index website content. If your website has technical issues, crawlers might not access or understand your content. Therefore, no matter how valuable your content is, your website or content will not be discovered by search engines.
#2. Enhanced User Experience
By implementing the right technical SEO tips, you can improve the user experience of your website. A website that loads quickly, is easy to navigate on all devices and has a clear structure is more enjoyable for users to visit. This technical SEO strategy can lead to increased engagement, lower bounce rates, and potentially, higher conversion rates as well.
#3. Improvement in Search Ranking
Search engines consider factors like website speed, mobile-friendliness, and code structure when ranking websites. Addressing these issues can improve the possibility of your website’s ranking.
#4. Provides A Strong Base for Future Technical SEO
Technical SEO serves as the foundation for other SEO efforts like content creation and link building. A technically sound website can help focus on creating high-quality content and building backlinks for further improving your search engine ranking and attracting organic traffic.
#5. Improves Website Structure Issues
Another important benefit of technical SEO is that it helps remove site structure-related issues. Make sure to validate your XML site map. Also, pages need to be ideally linked to deep pages but not more than 3 pages deep.
Technical SEO prepares the base for your website’s success in search engines.
By ensuring your website is accessible, crawlable, and user-friendly, it is easy to create the foundation for attracting organic traffic, improving user experience, and achieving your overall SEO goals.
Technical SEO Checklist: 8 Major Things to Optimize
Technical SEO is the backbone of a website. It can make or break the site rankings in SERPs. However, it isn’t regular practice! Most of the technical SEO elements are done one time (may require an update).
You may find it a bit complicated and hard to understand. I’ll try to keep things too technical SEO for the beginner level. Focus on the elements (mentioned in the technical SEO checklist) and try to fix them one by one.
#1. Mobile Optimization
Mobile optimization is a vital process that ensures that people can also visit a site with mobile devices.
According to stats, more than 63% of web searches happen through mobile, and the rest are from desktops or tablets.
This signifies if your website isn’t mobile-friendly, you’re losing tons of organic traffic potential.
That’s why the first thing you have to do is mobile-friendly website optimization.
Also read: SEO Techniques for Mobile-Friendly Website
#2. Page Load Speed
One of the most important things that everyone needs to consider in this technical SEO checklist is page load speed.
It is crucial not only for better ranking in SERPs but also for providing an amazing user experience.
In this digital world, nobody wants to wait for anyone, neither search engines nor the audience.
So, check your page speed on Google PageSpeed Insights and try to optimize your site for faster loading.
#3. Fix Site Crawling Issues
Suppose you worked hard on your website to get a top ranking but don’t, then it’s time to blame the website crawlability.
Crawling refers to a process through which search engines like Google find newly published or updated content on the internet.
In other words, if search engines don’t crawl your website, no user will be able to find it.
Therefore, find the errors that are preventing your site from crawling and fix them ASAP.
#4. Duplicate Content
Duplicate content refers to content that appears in more than one place (on different website URLs) on the internet.
However, there are no such penalties as site penalization occurring due to duplicate content, but it may harm the SERPs ranking.
Duplicate content cause issues for the search engines in finding the best version of the content to rank for the audience.
In that case, if your site contains any duplicate content, you may suffer rankings and traffic losses to bigger sites (with more authority).
Thus, find and fix all duplicate content on your website and try to create new and unique ones for your audience.
#5. XML Sitemaps
XML Sitemaps are another important factor that needs to be discussed in this technical SEO checklist.
It’s essential for SEO because it makes it easier for search engines to understand a website’s pages or posts.
However, it isn’t essential to create an XML sitemap for a website, but there’s no downside to creating one.
Moreover, you can optimize your website by focusing on the site architecture and internal linking.
#6. Site Security (SSL)
Website security refers to the prevention of website data or information from exposure to cyber-criminals or hackers.
To make your site secure, move to HTTPS (if you haven’t done it already) or set up with it (if creating a new website).
To know if your site is secured, look to the left of your URL; there, you’ll find a “Lock” logo (if secured), or it’ll show “Not Secure“.
#7. Get a Google Business Profile
Setting up the Google Business profile is the best thing you can do to improve the technical SEO of your website.
Make sure to verify and keep it updated and engage in continuous interactions with users. A Google Business Profile is a free and powerful tool that allows businesses to manage their online presence across Google Search and Maps.
It essentially acts as a digital storefront, showcasing your business information, photos, reviews, and more to potential customers searching for your products or services
#8. Redirect/Replace Broken Links
Broken links, also known as dead links, occur when a user clicks on a link that leads to a non-existent webpage or one that has been moved to a different location.
Use various tools and techniques to identify broken links on the website, such as web crawlers, browser extensions, and online tools.
There are two main approaches to deal with broken links:
- Redirection: This involves setting up a redirect from the broken link to the new, correct location of the webpage. This ensures users are directed to the intended content.
- Replacement: If the webpage no longer exists, remove the broken link and replace it with a relevant link to another page on the website.
Hence, these are the major things in this technical SEO checklist that need to be optimized for better ranking and traffic.
If you find them complex and need a helping hand, make a call with the top technical SEO specialist.
Conclusion
Technical SEO is one of the most important parts of SEO as it can make or break a website’s performance and ranking.
That’s why optimizing several technical SEO elements in the first place (while building a website) is recommended.
Follow this technical SEO checklist 2024 and optimize your website for better ranking and performance in SERPs.
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