On average, a person spends around 6-7 hours of the day on smartphones. It not only includes the social media platforms like YouTube, Snapchat, Facebook, etc. but it also includes web searching.
In the latest research, more than half of Smartphone users search for new products and new websites every minute. Thus, to make your website attractive and useful is what your aim should be.
Thus, the Importance of mobile-friendly website is a very necessary step when you are starting up your startup or business. Also known as responsive web design, mobile-friendly design in a way so it can work in any kind of Smartphone like iPods, notepads, and cell phones.
But, you must think that who needs mobile visitors for a website anyway? But, to clarify, mobile users are very important for a website.
According to the stats on importance of mobile-friendly websites 2018, half of the digital traffic comes from mobile phones themselves. Therefore, you might understand how greatly beneficial it is for a classic and iconic mobile-friendly website.
So, let’s go over some of the reasons for the Importance of mobile-friendly website.
Benefits of Mobile-Friendly Website
To summarize, the basic benefits of a mobile-friendly website are:
- Improved user experience
- Faster downloading speed
- More flexible
- Cost-effective than app-development
- Increases ranking in the market
- Increased and improved mobile communication rate
- Streamlined experience over the other devices
- Applying the visibility of the website
- Easier communication interaction
- Building trust with users
Thus, having a website for your website can be a plus point for your startup. Adding to that, it not only helps in spreading the word but also increases the navigation over different places. Thus, it leads to spreading the name of the business to faraway lands just through a smartphone.
Why Mobile-Friendly Website is Important for SEO?
It is very important to know about the different reasons as to what is the Importance of mobile-friendly website or why should your website be mobile-friendly. To understand this, you need to understand some basic points as to how a mobile-friendly website can lead up to a lot of fame and profit for your start-up.
Thus, the answer to your question ‘why should your website be mobile-friendly’ is what will be covered in our next topic of discussion. Therefore, without further ado, let’s discuss in detail some of the benefits of such a user-friendly website in detail.
Improved User Experience
As mentioned below, most of the website traffic is detected through mobile phones. It is because it is easier for websites to open in just one click or through the voice control features of the phones.
Competition & Ranking
If you want your website to be ranked higher among the search engines, then it should have those mobile-friendly qualities.
Most of the search engine algorithms are designed in a way where the most responsive sites are preferred to be ranked higher. However, with increased ranking on the website, the marketing strategies also rise at a good rate leading to great competition.
Contents
The contents along with a massive attractive, functional, and mobile-friendly website are what a user is always looking for. While designing mobile websites, content has to be prioritized over navigation because users read that content and make their final decision.
For example, if you want to buy any beauty product, you will likely visit different sites. Among those, you would look for your product, read the description for it, and choose the one that attracts you the most. Thus, your final decision is based both on the content as well as the navigation process.
Mobile-First Indexing
This is one of the greatest importance of mobile-friendly websites. In case you don’t know, Google predominantly uses mobile versions of website content to crawl and index.
This means that a mobile-friendly web design is most likely to rank higher in Search Engine Results Pages in comparison to a non-mobile-friendly website. So, not having a mobile-friendly web page will affect the website’s performance leading to less traffic, fewer leads, and decreased revenue.
Lower Bounce Rates
The importance of mobile-friendly responsive websites can be analyzed through the fact that people spend around 70% of their internet time on mobile. If people are spending the majority of their time on mobile to search for something, having a mobile-responsive website increases the chances of a website’s success.
If your mobile website is not taking enough time to respond, navigate, and switch between pages, it has a positive impact on visitors turning to leads for your business.
Improved Conversion Rates
A mobile-responsive design of your website increases the possibility of your conversion rates. With an increase in mobile phone usage, there is an increase in the audience, and around 74% of the users are likely to return to a mobile-friendly website.
This, as a result, increases the chances of getting more conversions. When users can easily fill out the forms, make purchases, and contact you for business, they are more likely to get converted into clients.
Some Mobile-Friendly Website Examples include Google Maps, BuzzFeed, Shutterfly, etc. Thus, you can also search for different mobile-friendly website examples on search engines. An example of one such mobile-friendly website is Candent SEO, a digital marketing company in Patna, Bihar.
Increasing Mobile Search
While getting higher rankings at Google and appearing on the first page of Google. Your website should be responsive enough to behave properly on the small screen.
Due to increasing the number of mobile users a mobile-friendly website can be easily accessible which makes more audience reach and organic traffic from mobile search.
Increased Website Traffic
Since most users nowadays use mobile for a particular web search. Having a website that responds accordingly to different screen sizes increases the engagement of users and also increases website traffic.
Additionally, this will also give a boost to sales and better website and business awareness.
Hence, with such Importance of mobile-friendly website, it is the right time for you to take some necessary steps toward some changes. These changes can add some advantages for your business.
How to Know the Website is Not Mobile-Friendly?
Before you take steps to improve the mobile SEO of your website, make sure your website is mobile-friendly. Here are some of the ways to determine if your website has a mobile-friendly web design or not.
1. Take the Mobile-Friendly Test
There are a lot of mobile-friendly testing tools to check the pages’s mobile functionality, speed, and design. For instance, you can use Google’s mobile-friendly test for free.
Just paste your webpage URL in the testing bar of Google’s test site and let it analyze your webpage step-by-step. There are other free tools as well to check if your website is mobile-friendly.
2. Use Your Mobile Phone to Check
You can simply use your phone to check the responsiveness of your website on mobile. Open the website on the phone; now check if the content is cut off on the side or if the navigation menu shrinks. Also, check if you need to scroll left to right to see full text.
If you have a mobile-friendly website, you’ll not have any issues seeing all of its content. Moreover, if your website is taking time to open, the images take time to upload, or switching from one page to another takes more than 2 seconds, your website is not responsive.
3. Use Google PageSpeed Insights
It is a free Google tool that offers a much more detailed approach than Google’s mobile-friendly test. When you run your website URL through this tool, you get detailed results about the performance of your website for both mobile and desktop.
This is a great website for finding the responsiveness of your mobile-friendly web page. It tests the websites on numerous devices and potential connections. It also offers a diagnostic section to find out where you are lacking technically.
4. Use Chrome Web Dev Tool
Mobile-first statistics matters and to improve the mobile experience of your users, you can use the Chrome Web Dev tool. It is a web development tool for developers that allows them to view and edit websites.
All you have to do is go to Chrome and open the website you want to test. Now right-click anywhere on the page and click to inspect. Now, click the Toggle device toolbar and choose responsiveness. If the website shrinks, it is mobile-friendly. It also provides you with options to see how the website loads on other devices like iPhone, Samsung, and iPad.
Building a mobile-friendly website is not a piece of cake for most small or medium-sized businesses, especially when they are already burdened with administrative tasks.
A lot goes into a responsive design including the website layout, and thus you must hire web designing company in Patna that knows what they are doing. Moreover, getting a professional on board will save you time and help your business boost its performance.
How Does a Mobile-Friendly Website Help Your Business?
A mobile-friendly website not only helps an SEO but also helps many other businesses in other ways. Nevertheless, some of the points are similar for both topics, but there might be some extras as well. Some of these factors are:
- User’s trust – A good mobile-friendly website not only increases the competition in the market but also makes your users trust you. This makes their work easier and helps in their search process. Thus, proper navigation on the website makes the user experience satisfactory as per the needs of the user.
- Future cost – enabling a user-friendly and mobile-friendly website helps to save up lots of extra costs. For example for advertisements, one need not use pamphlets, boards, etc. an easy working website is a convenient option. Above all, it also helps the user understand that you are familiar with the latest business techniques. Adding to that, you need not have to manage two websites for mobile and desktop.
Thus, with this, it’s absolutely confirmed that the importance of a mobile-friendly website is necessary for achieving that rank in the competitive market. But, what can be optimized for better user experience? Let me know about it!!!!
Why Mobile Optimization is Important?
In this modern technology, one must ensure that having a mobile-optimized website is very necessary. It ensures that people who are visiting the site through phones must also have an optimal user experience.
Thus, pursuing the scheme of mobile-friendly with optimization of the website is a clear-cut excellent decision. This is an excellent decision because:
- Increases the credibility
- Improves the functionality and speed for the loading of information
- User experience is maximized
- An easier way to engage oneself with the users
Thus, with such excellent advantages, one should definitely opt for a mobile-friendly optimized website. but, how is this possible without any support or help?
Thus, to help you in your hard times, Candent SEO, an excellent and trustworthy digital marketing company will help you in achieving that mobile-friendly website for you.
This finest SEO Company in Patna delivers the best kind of website designs which not only provides a user-optimal experience but also increases the website’s traffic. With the help of extraordinary techniques and hard-working staff, the company has fulfilled the dreams and hopes of many businesses.
Thus, if you are looking for professionals who can help you understand the importance of a mobile-friendly website, then do contact Candent SEO, the best digital marketing company for this work.
