Digital Marketing is now an integral part of what a business is to its customers. Particularly, at one point, digital marketing was just a new and different way to market. It opened up a new form of media on which to peddle products and services. But nothing is static; everything changes with time.
So, digital marketing, like every other form of marketing, undergoes constant change. According to Candent SEO (Digital Marketing Company in Patna), Artificial intelligence will play an important role in the coming days.
Let’s see the future of digital marketing through the eyes of Candent SEO (SEO Company in Patna).
How Will Digital Marketing Change in the Future?
In 2024, the average Internet user has at least 7 or 8 social media accounts. That’s up from 3 or 4 just 5 years ago. However, everyone knows that you have to target the audience where they are spending their time. So, the question is how much it affects India.
The growing percentage of India’s Digital Advertising Industry is around 33 percent. Survey forecast that by 2024 its value will be INR 569 Billion.
India is one of the largest growing digital markets globally. The scope for digital marketers here will only increase day by day. According to experts, the digital industry in India will produce more than 20 lakh jobs.
Factors That Influence the Future of Digital Marketing
- A shift from manual to automated mediums.
- Online medium seeing the benefits of precise/customized targeting.
- The rising smartphone penetration is anticipated to grow by 850 million over the next half-decade.
- The upsurge in artificial intelligence and robotics.
Let’s unravel the future scope and capabilities of the digital marketing industry and how it will transform the business landscape.
What is the Future Scope of the Digital Marketing Industry?
Analytics and statistics suggest around 40% growth rate for digital marketing. Besides these other industries, it is 5 to 10%. Incoming economic year, this rate is going to be multiplied. At the same time, the demand for digital marketing experts is going to increase rapidly.
Future Scope of the Digital Marketing Industry
Here is the Future Scope of the Digital Marketing Industry –
- Higher User Engagement,
- More Business Opportunities,
- Virtual Connectivity with Audience,
- More Informative Ad Campaign,
- Modified Content Strategy in Digital Marketing (more concise, informative, specific, and crisp content),
- More media involvement in Business Promotion, and
- Automation in Marketing.
1. AI Tools and Digital Marketing
In the future, the digital marketing landscape is going to be affected by technological advancements and consumer behaviors. Artificial Intelligence tools are going to be a dominating trend in digital marketing strategies.
AI-powered tools from chatbots to predictive analytics, the future of digital marketing with AI is the new normal. Interestingly, chatbots have gotten so good at mimicking humans that they now handle customer services like pros. In advertising as well, AI is making jobs easier with its creativity.
The sudden boom of Artificial Intelligence in digital marketing is making the customer experience seamless, fostering satisfaction, and increasing loyalty by assisting marketers to make data-driven real-time decisions.
2. Voice Search Optimization
Using voice search optimization is now not limited to Google searches only. With the growing popularity of voice assistants like Siri and Alexa business houses are now working to cater to their SEO strategies towards voice-based queries.
Since voice search is becoming the new normal by changing the way people interact with search engines, it is going to be the future of digital marketing in 2025 and in the coming years. Brands are increasingly adopting voice search in their strategies.
Optimizing for voice search by using natural language and long-tail keywords ensures websites show up in relevant voice searches, providing a seamless user experience. Voice search strategy also benefits local businesses making optimization crucial for them to gain visibility and attract nearby customers.
3. Video Marketing Dominance
Do you know what is the future of digital marketing in India, it is video content marketing dominance. It is, in fact, the most preferred medium of content consumption across all platforms.
Videos are highly engaging and can effectively capture attention, convey information, and tell stories compared to text-based content.
Adding to it, video content can significantly boost conversions as it can showcase products, services, and customer testimonials in a dynamic format. Video marketing can be tailored to various platforms and audiences, making it a versatile tool for reaching different demographics.
4. Influencer Marketing
With increasing social media platforms, businesses will leverage the power of trusted influencers to reach specific niches and build brand credibility through authentic recommendations. Partnering with relevant influencers leverages their established trust and credibility with their audience, making recommendations more impactful.
Adding to it, influencers often cater to specific niches, allowing brands to target their ideal audience more effectively than broad marketing campaigns. Influencer marketing can feel more authentic than traditional advertising, fostering genuine connections with potential customers.
With increasing social media platforms like Instagram, Snapchat, Facebook, and YouTube, the reach of businesses with the help of influencers has grown wider.
5. Personalised Marketing
Personalized marketing is going to be the future of digital marketing in 2025. Personalization creates a tailored experience for each customer, making them feel valued and understood, leading to higher satisfaction. It also increases relevancy and ensures customers receive content and offers relevant to their interests and purchase history, boosting engagement.
The boom of personalized marketing can also improve conversion rates by showcasing products and services tailored to individual needs. Undoubtedly, personalized marketing will drive users’ experience and increase loyalty and conversions. In fact, it’s possible that in the future, AI and data analytics will play a significant role in influencer marketing as it will help them track campaigns and build content.
6. Embracing Trends
Staying informed and adapting to new trends allows businesses to leverage the latest marketing strategies and technologies for better results. Customers are constantly exposed to new trends and experiences, so embracing them demonstrates progressiveness and keeps brands relevant.
By embracing trends, businesses can explore new marketing channels and opportunities to connect with their audience in innovative ways.
Adapting to trends will keep the business ahead in the market by helping it remain competitive. Looking at the current market situation, the future of digital marketing trends in 2024 is all about mastering the trends and staying ahead.
7. Content Comeback
“Content Is The King” and is going to be in the near future. To build brand authority, high-quality, informative content establishes a brand as a thought leader and a trusted source of information, attracting and retaining customers.
Content marketing can improve SEO ranking because content creation plays a crucial role in Search Engine Optimization (SEO), helping websites rank higher in search results for relevant keywords. Valuable content can attract consistent traffic and engagement over time, providing long-term benefits for brand awareness and lead generation.
If stats are to be believed, 61% of marketers have experienced better business performance with the help of content marketing. It is going to have a major comeback with the introduction of advanced AI writing tools.
8. Augmented Reality
The recent launch of Apple Vision Pro and the history of the Pokemon Go craze in 2016 can help your vision of how crazy the future of digital marketing is going to get. AR allows brands to create immersive and interactive experiences for customers, making marketing campaigns more engaging and memorable.
Product Visualization can allow customers to virtually try on products, explore furniture placement in their homes, or visualize complex solutions, enhancing the shopping experience.
This is not the end; utilizing AR technology can set businesses apart from competitors and showcase their innovative marketing approach.
Augmented reality is going to be more than just a gimmick; it is going to be a marketing tool for future marketers.
By understanding and adapting to these future-focused digital marketing trends, businesses can effectively reach their target audience, build stronger connections, and achieve their marketing goals in the ever-evolving digital landscape.
The reason why digital marketing is growing is because the world is adapting to the trends, technology boom, and promising opportunities. As we glance back at the future of digital marketing we can see that trends are winning the race.
The Future of Digital Marketing Blog
The case of the previous year is if you publish an article with a focused keyword, it would easily rank. But now Blogging is becoming tough day by day. It’s because of competition in blogging and the progression in Google’s intelligence.
Recently Google incorporated Artificial Intelligence and machine learning to its search in the form of the Rankbrain algorithm. Particularly, it has the ability to fully understand the content and rank quality content. However, the global consumption of online content is increasing rapidly.
Furthermore, In the future, the demand for quality content writers is going to increase. Corporates like Google, Bing are striving hard to make the internet accessible to all, and get the entire world online. As a result, digital consumption is almost going to double in the coming year.
Digital Marketing Agency Future
The future looks bright for 2024 and everyone is very optimistic. In research over 95% of agencies report a positive outlook for growth and expansion in the coming year. Here is the reason:
- Every brand is looking for a digital agency because they want a specialty in marketing.
- Digital ads are getting more attention. So, in the future digital ads are going to increase.
- Artificial intelligence is going to dominate the content and social media marketing.
- Social media marketing is going to be a dominating strategy for growing business online.
However, there are also going to be some challenges and hurdles that need to be crossed.
Challenges in 2024
- To adapt to the change in technology
- Compete for the opportunity with coming trends
- To Keep up with the Artificial Intelligence boom
- Social media is going to be vast
- Augmented reality is going to be challenging and can make it difficult for small business
CANDENT SEO Helps You Spearhead Into the Future of Digital Marketing
(Join us to win the race in coming years)
As we have presented the scope of digital marketing in India 2018, 2019. Many industries believe and now with us, they are best in their business. Our team is closely connected with the upcoming technologies. So, it is very easy for us to fight in the coming days. We always believe in technology and quality. As a result, we are the best Digital Marketing Company in Patna. It’s very easy for us to bridge the gap between targeted customers and companies.
Our only motive is to exceed the expectations of the client. This is because we see our success in your success.
FACE THE RACE WITH CANDENT SEO
