Why You Should Invest in SEO to Rocket Boost Your Sales
Are you thinking to invest in SEO?
In the world of marketing, SEO is one of the most misunderstood and misjudged terms. SEO has always been taken in the wrong way. SEO is often considered as some kind of black magic that is done in mysterious ways.
SEO is A Long-Term Strategy that Attracts Relevant Traffic With High Conversion Potential and can Bring qualified leads and customers to your business. SEO can have a better ROI than traditional forms of marketing like TV and print ads. SEO can provide a business visibility, branding, traffic, credibility, and insight into customer behavior.
Probably you must be wondering, how can SEO influence your marketing strategies? Why it’s so powerful? Why it’s important to invest in SEO?
Your competitors are doing it – “Remember, SEO is a never-ending process,”
“If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.” Don’t let your competitors out maneuver you by ignoring this valuable tool for your business.
Good SEO is just like a finely tuned engine to rocket boost your sales!
Investing in SEO is more important now than ever before! So invest in SEO
Here in this blog I will elaborate and will give evidence to prove that why your investment in SEO is going to be profitable.
Explore Why You Should Invest in SEO To Rocket Boost Your Sales
SEO is Not a Cost But An Investment
SEO is a viable and full proof investment with high ROI (Return on Investment). SEO works as a forte to the website. SEO powered website has its own numerous benefits. By the combination of SEO and Web analytic data you can observe that your certain keywords having great conversion rates do not rank on the #1 page of SERPs(like Google, Yahoo, Bing).
The whole efforts in developing and designing your website are worthless unless it is visible to your potential customers.
Lifting your rank to the top 3 spots on the first page, where most clicks go, can provide a massive return on your modest investment into SEO.
SEO is not only about search engines, but good SEO practices improve the user experience and usability of a website.
SEO Turns the Spotlight on Your Business and Rocket Boost your sales
And How would be that possible? Your website is your sales rockstar!
Your website is your “Perfect employee”.
What? Got Confused?
Okay, let me explain that your website works 24×7 all year long and never take off the work. Your website doesn’t even ask you for a sick leave and pulls in sales, leads like clockwork.
If you got my point you must do something or apply any additional forte for your rockstar, to ensure its multitasking effectively, tackling thousands of prospects at once.
Here comes SEO (Search Engine Optimization)
Search Engine Optimization showers attention on your sales rock-star, generating the highest performance by giving it the right importance and focus in your marketing arsenal.
SEO Controls The Research/Buying Cycle
SEO will escalate your sales without increasing your marketing costs in proportion, in this manner profit grows exponentially over time.
In this digital world, it’s quite obvious that people are constantly researching good deals using comparisons techniques, by reading reviews, by reading the testimonial, by ratings and many more.
Here SEO plays an important role in this research and buying cycle. It’s like an outlook magnet, attracting potential buyers to your website through the core and related keywords & phrases.
It’s about being present where your customers are, and directing them towards solutions you offer them.
SEO is Never Too Costly!
If you are planning to pay off always choose the right SEO firm, don’t go on the sales pitch of the company. Take a deeper dive into their work profile and achievements.
Suppose you have to pick a company, keep in mind don’t go with the least expensive one rather go for the most expensive one.
You must be thinking Why? – Because “SEO is not a cost, It’s an investment”.
‘Costly’ SEO is like buying an automobile.
It’s always the smartest choice to pick the expensive SEO package but before doing so you must run a deep research on that SEO firm, Try to understand why they are charging high than others, what makes them so confident. If you ask the right questions, you’ll win through in the end.
If the more expensive SEO firm helps you reach your financial business goals and growth targets in half the time at twice the price, is it really ‘expensive’? Take my advice always go for ROI and never work with firms promising to reach short-term goals because SEO is a long term ROI driven process.
This isn’t an emotional decision take your time to select the best for you and your business. It’s totally based on logic and hard data.
SEO is More Than Just SEO-Friendly CMS
Do you think that your CMS is SEO-friendly and you don’t need to do further SEO on that?
Don’t get fooled! Because SEO is not all about just coding of your website it’s much more than that. There are over 200+ ranking factors and hefty algorithms that change suddenly without any prior notice. There are lots of factors deciding your SERPs ranking position, but some major are listed below
Right Framework For Your Site
SEO Friendly CMS
Content Is King
After all, this is a highly technical and sophisticated marketing technology, and if you can’t wrap your head around it, you are not in the game.
SEO Can Increase Your Impact
Are you investing in your business advertisement to increase impact than ever?
By applying SEO, your website gets closer to your potential customers by ranking in Google.
SEO is your digital calling card. Invest in SEO; it can increase your impact immensely by placing your website in front of targeted eyeballs. There are good and lot of reasons to have it handled by professionals who know their job.
SEO ensures that your website appeals to the right audience and gets viewed by a wide segment of it.
SEO Influences Social Sharing
SEO plays an important role here.
A straight SEO strategy works behind the optimized social media post. The correct carriage of TITLE and DESCRIPTIONS can make your social media post viral.
Through SEO, you can get insights of what people read, think and do on social media sites and spread through their networks at the speed of light.
SEO Will Bridge the Gap Between You and People
I know you already own a fancy and fully groomed website. But your whole efforts will be worthless if it’s not visible to your potential customers.
SEO plays a vital role here.
Don’t keep in mind a misperception that SEO is just to get more clicks and views
SEO gets your business found, noticed, and loved.
After all Your website is the first point of contact with your audience online that generate leads, qualify prospects and attract potential new customers, partners or investors.
SEO Make You Stand As An Authority And Builds Reliance & Credibility
It’s not all about ranking #1 in Google; it’s far more than that. SEO builds your credibility and builds reliability in your customers mind.
Being at #1 is one thing and maintaining that position is another. If you are stable on RANK #1 in Google and every time people are finding you there then it’s your biggest achievement. Then, mindset takes over and people will believe that you’re the best.
It makes your brand stronger, better and well recognized.
Then prospects will believe that you’re the best.
SEO Makes You Omnipresent
We naturally intellect that a #1 ranking indicates top class.
A Formula-1 (F1) Racer who wins the trophy is a champion others in the race are runners-up, second or third no matter what the bitter truth is no one cares about them!
Search engine rankings work similarly.
The top spot (#1) on Google SERPs gets 36.4% of all clicks, the #2 spot gets 12.5%, #3 takes 9.5%.
It is believed that if your website doesn’t pop up on the first page of Google for your business potential keywords and phrases, it does not even exist in Google.
SEO is Quantifiable Marketing Medium
The best part is you have the account of every penny you have invested in your SEO marketing campaign because SEO is a measurable marketing medium.
Every element of your SEO can be assessed, measured, evaluated and corrected. By doing this constantly, you can figure out your return on every SEO dollar invested.
SEO Delivers Limitless Opportunity
SEO is a nonstop process once triggered shows a far-reaching impact on your business or website.
It’s like the driving a car, you push the throttle to accelerate the car. You’ll need a more powerful engine to win the race. Your engines and parts will require frequent maintenance and even replacement time to time if worn-out.
Your SEO is just the same. It will need constant twist and tweaks, reviews and shifts to keep it moving in the right direction so that it continues to deliver unlimited results.
One Last Thing To Keep In Mind.
Handing someone a Ferrari doesn’t mean they will definitely win the race. If you want to win the race you must hire a top notch racer, just like that if you want to be in the top of your business game hire a top notch SEO Authority.
What other values would you suggest SEO has for businesses? Tell us in the comments below. Or if you are ready to invest in SEO to get started, JUST CLICK HERE.
About PRAKASH CHANDRA
Prakash Chandra is the focused Professional Blogger and SEO Expert with zeal to make the significant contribution in growth-oriented organizations. He is a techno-geek straddling over digital marketing and web exposures, have carved a niche in the industry.