If you have landed on this page then there is a high chance that you are aware of the power of online marketing and now you want to explore WhatsApp marketing for business.
Almost everyone uses the WhatsApp messaging app but rarely any business owner uses it for marketing. Imagine how many new customers you can reach if you use this messaging app to its full potential.
This is what the makers of the Whatsapp have understood and they provide a feature called Whatsapp business.
WhatsApp business allows you to use this app as a marketing tool to increase your ROI. Digital Marketing companies in Patna have also started including WhatsApp marketing in their funnels and campaigns. But What is WhatsApp marketing?
What is WhatsApp Marketing?
WhatsApp marketing is a way to promote products and services via the WhatsApp messenger app. Simply put it is a type of messenger marketing that allows businesses to reach out directly through messages.
However, many businesses make the mistake of treating WhatsApp marketing as just a friendly chit-chat between them and their customers.
Whatsapp marketing allows you to interact with your customers in a more direct and personal way but businesses should always do it professionally.
One can add their customers in a group chat and keep them entertained and engaged through funny images and updates. There are also some WhatsApp marketing software that allows the business to send messages in bulk.
This means that you can reach out to thousands of customers at once. Still, if you are not sure why you should use WhatsApp for online marketing in Patna, then the next section will surely change your mind.
Why WhatsApp Marketing for Business?
Whatsapp Marketing is a New thing in the online marketing scene, which only a few digital marketing agencies in Patna are offering.
This is because many people are not aware of the power and stats that WhatsApp has. So, here are some facts about WhatsApp or WhatsApp marketing for business that will convince you to choose this new Internet marketing tool:
- According to data WhatsApp is the most popular messaging App in the world that is used by more than 2 billion people worldwide.
- No other Marketing channel will give the 98% open rate like WhatsApp marketing. A 98% open rate means that your business WhatsApp promotion message will be surely seen by customers or users.
- After Facebook and Youtube WhatsApp is the 3rd most used social media channel in the world. A great marketer can use its popularity to its advantage.
- Almost 50 Million Companies believe in WhatsApp marketing except China.
- Users prefer having communication through WhatsApp marketing rather than any other channel as it is very convenient.
Apart from these five mind boggling facts WhatsApp marketing also has other USPs like developing strong ties with clients by keeping them updated, which results in numerous benefits.
Benefits of WhatsApp Marketing for Business
After knowing about the importance of WhatsApp Marketing and what it has to offer, you must be wondering about the benefits that you can get from it.
So, Here are some key benefits of WhatsApp marketing for business:
#1. Very Minimal Cost
The first thing that a great digital marketer figures out is the ROI (Return on investment). This simply means how much value or profit you are getting from your online marketing investment.
WhatsApp marketing is one of the best tools to increase the ROI as it is nearly free of cost. Even if you are using a WhatsApp marketing software the investment will be minimal in comparison to another marketing channel.
#2. Higher Conversion Rate
Another factor that is important for better ROI is the conversion rate. Initially, phone calls were considered the best marketing strategy for a higher conversion rate.
But, because every other business uses it, the Phone call marketing has been saturated and honestly, it’s pretty annoying to consumers.
This is why the smart marketer puts the phone call interactions at the end of the funnels and uses WhatsApp marketing at the front.
People who have used WhatsApp marketing for business strategy say that 40% of their messages get answered and the conversion rates skyrocket up to 112.6 %.
#3. Connect with Customers at Personal Level
WhatsApp was initially looked at as the more private messaging way and that is what made it stand out from the crowd.
This is why the WhatsApp has the trust factor in it. Almost 55% of people feel more connected to brands if they are in touch with them on WhatsApp.
This trust factor helps the brands to know more about the changing needs of their consumer. Additionally, it will also help to cut retention costs.
#4. Helps in Customer Retention
People believe that getting clients is the difficult part of the business until they get to know about retaining customers.
Customer retention is one of the most crucial parts of any business which takes lots of investment. But WhatsApp marketing will not only allow you to retain the customer but you can also update them about your new offer and products.
WhatsApp marketing templates come in handy in this particular situation. Those who provide the best digital marketing in Patna always suggest their client about WhatsApp marketing for client retention as it is also low in cost.
#5. Helps in Marketing Automation
Marketing is a creative job that needs time and effort. But WhatsApp marketing allows you to save time as well if you choose to automate your marketing.
Best WhatsApp marketing campaign always uses chatbots to automate their marketing and save time. People also use WhatsApp to even take orders from their customers.
This means they need to sit on the counter and pick up calls for orders as WhatsApp can take care of all of these. It also helps you to analyse your customer’s engagement.
Furthermore, WhatsApp marketing also helps the business to reach a wide audience and skyrocket sales. However, to avail of all the benefits you first have to set up a WhatsApp business account.
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How to Set up a WhatsApp Business Account?
After knowing all the information about WhatsApp marketing your heart must be pumping to apply it to your campaign.
But before you go and read some legendary WhatsApp marketing for business examples, let me tell you that knowing the steps to set up a WhatsApp Business Account is also a crucial part.
To get a Wahtsaasp business account you first need to have a Meta business account, which can be done is a few clicks;
Steps to Setup Meta Business Account
Step 1. Go to Meta Business Home Page
Step 2. Click on Create an Account
Step 3. Now Select your Business Home Page
Step 4. After That Submit All the Information About Your Company
After completing these 4 important and a few onboarding steps you will be able to create a WhatsApp business account. Here are all the steps:
Steps to Setup WhatsApp Business Account
Step 1. Open Your Facebook Business Manager
Step 2. Go to Business Setting
Step 3. Click on the WhatsApp account
Step 4. Select the “Add” option
Step 5. Now Click on “Create a WhatsApp account”
Step 6. Fill in all the Necessary Details
Step 7. Now Add People to Your Account
Step 8. Set the Permission levels
Step 9. Press the Button “Assign”
After following all these steps you will be able to use your WhatsApp Business Platform account from the FaceBook Manager.
Conclusion
WhatsApp marketing for business is new in the internet marketing market scene. Many business owners and the best digital marketing companies in Bihar have started using this to improve their reach.
But still the vast majority of businesses are not aware of it and this is why we have shared some useful insights about WhatsApp marketing in this Blog.
We have talked about the benefits of WhatsApp marketing and why one should choose it for their business.
Additionally in this blog, we have also put some light on the steps to set up a WhatsApp business account as it is important for WhatsApp Marketing.
If you find this blog informative then do share it with your marketing buddies and for more such informative articles keep in touch with Candent SEO – The Best SEO company in Patna.
