Instagram hashtags are crucial as they can make or break your Instagram marketing strategy.
Everybody wants to get tons of views, likes, comments, shares, and saves. In other words, everybody wants to reach more and more people with their content.
In that case, Instagram hashtags can help! It has the capability to get tons of views and engagement to your posts.
But it’s essential to find relevant hashtags (related to your industry) and use them correctly in your posts.
That saying, today we’ll discuss everything you need to know about Instagram hashtags, along with how and where to use them.
Note: If you want to boost your Instagram engagement, you must contact the best Social Media Marketing Agency in Patna for a personalized and effective strategy.
Now, without waiting further, let’s get started!
Do Instagram Hashtags Really Work?
The short answer is yes, it really works!
The Instagram hashtag is a word or a group of words that start with the pound (#) sign used to categorize a post or content.
In simpler terms, if you use #instagram in your post, the post will be in the Instagram category.
That conveys that whenever someone searches for #instagram on the Instagram search bar, they may find your post in the results.
Users can not only use hashtags but also follow them, i.e., if anyone is interested in an industry, they can follow the related hashtags to get the latest and trendy conversations around it.
Similarly, whenever you post on Instagram, you must add industry-related hashtags on it. This can help you reach those who are interested in your industry.
Hashtags help to find and understand your content not only by users (people) but also by Instagram algorithms.
So, if you’re still confused about whether it works, then you must get clear that yes, it works and always will.
Talking about it, have a look at the types that you can include in your Instagram content strategy.
Types of Instagram Hashtags
From the previous section, you must have gotten an idea of the importance of hashtags on Instagram.
Below we’ve discussed some major types of hashtags that you can use in your content to increase Instagram reach and engagement.
Branded Hashtags: They represent your brand and may help to build a connection (if someone else uses them). For example- #candentseo
Industry Hashtags: These are general hashtags with broad targeting and high competition. Examples- #marketing
Niche Hashtags: They are more specific than industry hashtags. For instance, #digitalmarketing #socialmediamarketing
Location Hashtags: They make your post very specific, especially for a geographical location. Examples- #digitalmarketingpatna #digitalmarketingagencyinpatna
Thus, these are some major types of Instagram hashtags that you must include in your content strategy.
How to Find the Best Hashtags for Your Content?
Now, you know what hashtags you must use in your content.
However, it’s really hard to find the most relevant hashtags for posts. But don’t worry! We got you covered.
Here are a few tips that can help you find the best and viral Instagram hashtags for your content, including:
Brainstorming: Use your brain to think of a few hashtags, especially branded ones, like #yourcompanyname, #productname, and more.
Do competitor research: Look at the posts of your competitor (at least 5) and find some relevant hashtags from them.
Use Instagram autosuggest: Start typing a broad hashtag (industry hashtags), and Instagram automatically suggest you some.
Use Instagram hashtag generator: Several tools can help you find relevant hashtags in your industry along with their analytics.
These are a few ways to find relevant hashtags in any industry. You can use some more ways to do so.
Also read: Tips to Boost Instagram Engagement
How Many Instagram Hashtags Should You Use?
Professional states that the number of Instagram hashtags users should use depends on the post and its type.
For instance, Instagram allows 30 hashtags for posts and reels but 10 for Instagram stories.
Moreover, it isn’t necessary to use as many as you can in your posts; it isn’t the best way.
After helping many businesses with their Instagram marketing, the best Social Media Marketing Company in Patna suggests using up to 10-15 hashtags in posts and 3-4 in stories.
Note: The number of hashtags that you use in your post must include different types, such as industry, brand, niche, and more.
Where to Use Instagram Hashtags?
After following the tips that we’ve discussed in the above sections, you may have found the best and most relevant Instagram hashtags for your content strategy.
However, these are some more places where you can use hashtags to get more eyes on your page or posts.
#1. Use on Posts [Compulsory]
No other place is better than posts to use hashtags related to your industry and niche.
Adding relevant hashtags to your posts can help you get visible on the corresponding hashtags result page.
This can not only help you reach more people but also to right people for your business or brand.
In short, you must include 10-25 relevant hashtags in your post captions (in the last).
#2. Use hashtags on Instagram Stories
As Instagram allows you to add up to 10 hashtags in the stories, it’s on yours to use them.
Using hashtags in your story can help you reach a huge range of audience if it gets added to the hashtag story.
However, you can’t do anything to add your Instagram stories to hashtag stories; it completely depends on the Instagram algorithm. But there’s nothing bad to try.
#3. Add Hashtags to Instagram Bio
Adding a hashtag in your Instagram bio won’t help your content to get visible to people.
But you should use a few of the most relevant ones in your bio to make it clear for the users about your brand or business.
Moreover, the top Digital Marketing Company in Patna suggests you add a branded hashtag in your bio.
This can help you link to all the content that contains your branded hashtag in their captions, stories, and more.
Note: Instagram allows only 150 characters to add to the bio, so use them correctly. Don’t fill it with hashtags only.
Thus, these are the best place where you can use Instagram hashtags for followers, reach, engagement, and more.
Hence, this is all for the Ultimate Guide to Instagram Hashtags.
You may also like: Increase Instagram Followers Fast.
Conclusion
Instagram is one of the top social media channels according to the number of users and the rate of engagement.
Everybody wants to reach a wider range of audience through their Instagram content strategy.
In that case, using a mix of relevant and trending Instagram hashtags can help to get more eyes on the content.
Moreover, in the above sections of the guide, we’ve discussed everything you need to know about it.
Have a look and try to implement them in your Instagram marketing strategy.
