Internet marketing is a forever-changing field. That’s why we areas marketers should always be aware of new trends and technology.
With the rise of AI numerous technologies have emerged around recently. Voice assistant tools are one such technology that is reshaping digital marketing.
This popularity of voice-searching tools has made many marketers wonder “is voice search going to be on next season” Well, a good market only predicts the future based on strong data analysis.
So, tighten your seat belts and dive with us into the world of internet marketing, and let’s figure out What is the future of voice search.
Is Voice Search going to be on next season?
what is voice search? It is a process by which a searcher asks the search engine through his voice to perform a task.
It simply runs on an automatic voice recognition system, which translates the voice into text. Many of you must be familiar with Google or Apple Voice Assistant probably they are the first pioneers of this upcoming voice search revolution.
We are not just saying this out of the blue there is some status and data that has come out which, proves that Yes Voice is Search going to be on next season.
You will be shocked to know that research done by Edison and NPR suggests that 62% of Americans who are above 18 uses prefer to use a voice assistant.
If is becoming this popular in the West then it will surely be popular in India after some time. The same study suggests that 36% percent of American people are the owners of smart speakers.
This clearly shows that voice search is going to be a new thing. The main reason behind its popularity is it’s very convenient and also saves time.
As far as voice search statistics in India are concerned, a study suggests that it increases by an astonishing rate of 270% every year. This is the reason why at Candent SEO we digine websites while keeping the voice search in mind because we know it will affect the SEO.
How Voice Search Will Affect the SEO?
Is voice search increasing? Absolutely yes, it’s increasing at such an astonishing rate that it has become important to know how it is affecting SEO otherwise you will left behind:
#1. Keyword Length
We at Candent do the best website designing in Patna and every time we start optimizing the website we take care of the keyword length. This is because we know voice search has an impact on the keywords that we insert in our web pages.
When people use their voice instead of typing to search the query is more concise and lengthy. Simply put we have focused on long-tail keywords for voice search optimization.
Research done by Backlinko suggests that people use keywords of at least 29 words in length when using voice search. This means that the traditional way of using keywords is not going to help next few years.
#2. Natural Language
We have discussed How often is voice search used in this era of AI. People talk to their voice assistants as if they confronting humans. “Alexa plays the music” is one of the common voice search examples.
We are telling all of these to make you understand that people are using more causal language in their queries.
This means that if you are trying to make your website voice search optimization (VSO) friendly then remove all the complicated keywords from it.
Your page should not have content that sounds more like a machine rather than a human. Google itself has said that 70% of voice searches are made in natural language.
#3. Mobile Friendliness
Do you know how many people use voice search in 2023? Approx 125.2 million people. Another very interesting fact is that 27% of searches on Google come with voice search.
This means that your website must be mobile-friendly if you wish to rank it on voice search results.
Furthermore, Google has also made it clear that those websites that are not mobile-friendly will not be able to rank on the top of SERP. This is because whether people use voice search or not they surely are using mobile to access the internet.
Research has shown that the mobile market has half of the organic traffic in the world. So, whether it is for voice search, better ranking, or generating traif all the needs of a mobile optimized website.
This is why we at Candent SEO – The best website development company in Patna always focus on making the website more mobile-friendly for better traffic.
#4. Local Search
We discussed lots of voice search statistics in 2023. One more interesting piece of data about voice search is, that nearly 50% of voice searches have local Internet.
Other data says that a well-optimized GMB profile is more likely to show on top when a local query is made via voice search. So, if your target audience is local audience is local then try to focus on making your website voice-friendly.
If you are not able to do this on your own then you must contact Candent SEO. We are regarded as the best Website Company in Patna because of are expert in making that attracts local consumers.
Apart from this, it will also affect the SEO based on page reload speed. This is because only those websites that have faster speed will be able fetched by the Voice search.
So, is Voice Search going to be on next season? 100% Yes. But to handle this rise of voice search perfectly we must also be aware of its challenges.
Challenges of Voice Search Engine Marketing
It’s a well-known fact that marketers who will start using Voice Search Marketing Wil have the potential to generate more tariffs than their competitors. But, to do that should also be aware of its disadvantages.
Indeed, people are getting attracted to these new technologies but there are some segments of consumers who raising concerns about their privacy.
The idea of a tool or software listening to their voice all the time doesn’t seem appropriate to them. To tackle this situation companies should run an informational campaign for target consumers to make them aware of privacy policies.
Furthermore, unclear voice search is also a challenge for marketers who wish to tap into voice search engine marketing.
Hey Google, What’s Next? A Sneak Peek into Voice Search
We can say that yes voice search going to be on next season because it has become very popular in a very short amount of time.
It has a larger consumer base which growing faster day by day. To make you guys clear about its feature in the Internet marketing field we have provided you with some data and stats.
Furthermore, in this blog, we have also discussed how it is going affect SEO along with its challenges so that you can rank your website on the voice search page.
If you are a business person reading this blog, then we understand that we don’t have that much time to learn and implement new things on your website.
But worry not as Candent SEO is here to help you. We have years of expertise in making rankable websites by implementing new SEO trends like voice search. Feel free to contact us.
Hope this blog helped you in knowing, if is voice search going to be on next season or not. If you find this blog informative share this with budding internet marketers and keep in touch with Candent SEO for more such informative blogs.
