If you are trying to improve the ranking of a website then you must understand that it is not as easy as it seems to be.
You have to optimize your website for search engines and search engine optimization is a forever-changing field.
This happens because a top search engine, Google keeps changing its algorithm to improve its searcher’s experience. But, why are Google algorithms important? They are complex systems that collect data from the search engine and bring the most suitable answer for a query.
Now you must be wondering “How complicated is Google’s algorithm?”.
Well, Google’s algorithms are pretty complicated as they utilize various factors to determine the ranking of search results. EAT is one such algorithm that created some buzz when it was launched.
But, is is Google Eat algorithm important for SEO? and if it is then what can one do to improve EAT SEO? In this blog, we will deal with this question, but first, let us understand what is Google EAT algorithm in detail.
What is EAT?
So, what is Google’s famous algorithm, EAT? Well, the best way to define this algorithm is by its abbreviation.
EAT Stands for, expertise, authoritativeness, and trustworthiness. In this Expertise means how much knowledge an author has on the topic.
Whereas authority stands for how much value the page has. If other websites direct their visitors to your page because of the quality of content then it increases the authority of a website. Lastly, Trust means how much reliable your website and the content are.
EAT is a part of Google’s Search Quality Guidelines. But, is Google Eat a ranking factor? To understand this, we have to be aware of the importance of Google EAT.
Is Google Eat Algorithm Important?
After understanding the ins and outs of EAT you must be wondering, whether Google Eat is a ranking factor or not.
Well, it plays a so important role in ranking websites that even the best SEO company in Patna keeps this algorithm in mind while handling any project.
EAT matters because one thing that Google focuses on is providing their searchers with the most suitable answers to their queries.
The EAT algorithm helps google analyze the quality of answers or the content on our website so that they can help their users.
The only website with good-quality answers gets a higher position in the ranking. This means that EAT is an important factor in Google ranking.
However, we know that Google keeps updating its algorithm so does Google still use Eat or not? Well according to the top SEO company in Patna, EAT is still relevant, and that’s why every SEO person should be aware of how to improve their EAT score for the ranking.
How to Improve EAT SEO?
After understanding what is the EAT score in SEO, you must be eager to know how can you improve your EAT score. So, here’s the e-a-t SEO checklist that will help you with that:
#1. Up Date Content
If you make content for a specific niche like medical and finance then you must keep your content updated.
Google defines these types of niches as the YMYL niches, which stands for “Your Money Your life”. Simply put a piece of content that can affect one’s future happiness, health, wealth, and safety should be up to date as it has an immense impact on a searcher’s life.
One should remember that apart from health and finance, News and current events are also YMYL examples.
Another thing an SEO person should remember is that even if they are not focusing on YMYL they should still keep their content updated so that their website can be trustworthy.
#2. Check the Facts
Another important thing that an SEO person or a content writer should focus on is being correct. They must understand that some topics are sensitive and that’s why they should be factually correct.
A single mistake can affect the searcher’s life drastically. This is the main reason why the term “YMYL Google” is there in the first place.
However, most Digital marketing companies that provide SEO in Patna are unaware of this fact. Only a few companies like Candent SEO focus on these types of important ranking factors.
Experts at Candent also believe that being factually correct is not only important for ranking but it’s their duty to provide the website user with the right content.
You can also read about >>>> Technical SEO Checklist Factors
#3. Showcase Your Author
Authority is one of the main things that E-A-T stands for in SEO. When talking about authority how can we forget the role of the author in it?
Many marketers avoid giving credit to that author which affects the website’s rankings. Putting the name of the author enhances the authority of the content. Additionally, it also shows that it is not written by AI. You can go further and write a short bio for the author.
Brag about the author’s achievements and expertise in the BIO. You can put a link to their social handles like Linked In, Facebook, and Instagram.
Do all the things that you can do to make Google believe that the content is written by a real human who is an expert in this particular niche.
#4. Publish Topical Content
Companies who provide SEO services in Patna believe that topical content ranks much higher than general content. But, why is this? Well, topical content shows the expertise and interest of the author in a particular niche.
Going deep into certain topics is not everyone’s cup of tea this is why some SEO marketers tend to hire experts to just write content for a specific client.
However, initially, it may be difficult for you to compete with the specialized content but with time you will see your website ranking improve and also have more recurring visitors.
So, try to position yourself as an expert in the species field and write topical content.
#5. Degine a Trustworthy Website
If you understand What is Google’s EAT model then you can sense what we are talking about. If your content is good but the website design looks like a scam then it can create problems.
Your bounce rate will increase, which means the visitors don’t like to stay on your page for less than a minute.
This signals to Google that the website is not suitable for its searchers and will decrease your ranking. Being trustworthy is one of the most effective ways to rank top on the SERP and gain more clients.
If possible then also try to gain more positive reviews on your website as it will also make the visitors trust your website.
Apart from these tips do you know what is the No. 1 most important Google ranking factor? Well, the backlinks are nerve going to be out of the trends.
So, while following all these tips steps don’t fall back on making high-quality backlinks.
So, we believe after coming this far in the blog you will never ask questions like “Is Google Eat algorithm important for SEO?”.
As we have told you that is one of the most important ranking factors.
Conclusion
While trying to find whether is Google Eat algorithm important or not, we get to know that yes, it is important. The Google e-e-a-t guidelines are still relevant and play an important role in the ranking of websites.
This is why in this blog we have given you some tips to keep your EAT score in check for better ranking. However, if you are a business person and don’t have time to follow all the steps then you can contact us for help.
We at Candent SEO always try to help our clients as their business partners. We will take your SEO game from 0 to 100 in no time. Our marketing experts have helped many small businesses in skyrocketing sales and achieving their dreams.
So, wait no more and contact Candent SEO if wish you to dominate the market that too with the cheapest SEO services.
