How User Experience Can Impact Your SEO?
It’s not a very tough question. Everyone who’s involved in this field knows what role User experience plays in SEO.
However, we’ll cover all the aspects related to the topic in this blog.
User experience is a very complex thing to measure out accurately. It is based upon numerous factors
Before moving on to that, let’s first straight out the term ‘User experience’. How Google interprets it?
After that, we’ll move on to the importance of user experience in seo. Also, we’ll introduce you to the best Digital Marketing Company in Patna.
So, let’s start with how Google defines User Experience.
User Experience and Its Importance
From Google’s point of view, user experience is the first parameter to rate your page or website.
A user-centric content and features are really important to have on your website to put it among the ranks.
The interface you provide must be easy to understand and use. Also, the user should get what he’s looking for.
A good UX design is important as it will engage the user with your content.
Also, a good user experience makes people revisit the interface and increases new traffic as well.
User experience is not a quantity to be measured on a metric scale. Google uses complex algorithms to measure it.
The two main parameters to rate the user experience of a web page by Google are:
- Bounce Rate
- Page Dwell Time
User experience is the key to optimizing your rankings. This is why seo involves looking for ways to improve user experience ethically and genuinely to improve the rankings as well as the user experience.
Let’s discuss a bit about these two points to get a bit more.
Bounce Rate
The bounce rate is the percentage of the visitor on your website who leave it only after seeing one page.
This gives an idea that they do not find the content useful or relevant.
However, this might give a mixed result as well. There are multiple possible scenarios.
A user might find the content relevant but, he might not be comfortable with the interface.
Hence, the page must be user-friendly in all aspects.
Page Dwell Time
It is the amount of time a user spends on your page. The dwell time clearly indicates how useful or relevant your content is for the user.
If the user spends a significant amount of time on your page, means he find the data useful.
A short dwell time indicates that the content is either not relevant or the interface is not comfortable for the user.
Although there are more rating parameters. But these two sums up the whole crux of user experience in terms of SEO.
We’ve got an idea of what is user experience. Now it’s time to see How User Experience Can Impact Your SEO.
How User Experience Can Impact Your SEO?
There is no rocket science needed to understand how ux impacts seo.
Everything that is put on the webpage or a website is for the user. Hence, it’s all up to the user to decide whether he likes it or not.
The user’s response depends upon what he gets to see on your page. Both the content and the ease to find what he’s looking for the count in the user experience.
RankBrain and BERT are some new-age tools to help understand better what users intend to see and what results he’s getting.
Tools like these help improve google seo user experience. It plays a huge role in how user experience can impact your SEO.
If you are unable to do the SEO part yourself, you can hire professional help. You can search for SEO Company in Bihar.
As of now, we got to know the importance of UX in SEO. Now, we’ll have a look at the ways how seo improve user experience.
Ways to improve User Experience
Certain fundamental ways to impr
ove the User Experience are:
-
Quality Content
Content is the foundation upon which the whole structure of user experience is built.
If you have premium quality content on your website that solves the queries of the user, you don’t need to put that much load on the SEO part.
-
Better Answers
Traditional SEO technique is to search a trending topic and write proper content on it with the correct amount of keywords in it.
However, you can use a different trick as well. You can find an already answered question and write a better answer for it using the same keywords.
-
Make a User-Friendly Interface
People sometimes tend to make their ux design keywords-based to improve their ranks.
However, this does not work in a long run. The core idea of the website is to deliver information to the user. So, it must be user-centric.
If you apply all the above three points in your design, your user experience will automatically improve.
And, now there’s no need to tell you How User Experience Can Impact Your SEO.
Before you go, let’s sum up the above content.
Summary
We started with a question, How User Experience Can Impact Your SEO?
On our way towards the answer, we got to know about the metrics on which Google rates the user experience of our website or webpage.
Sometimes we have to make a choice in seo vs ux. This kind of situation is tricky.
Indeed, UX makes a huge impact on SEO. But, clean SEO practices also improve the User Experience.
Also, if you are having many troubles figuring out yourselves, you can seek help from SEO Services in Patna.
Hope the Content solves your Query…!
