From a school kid to a PhD holder professor now everyone is on social media.
With the passing day the usage of social media continues to increase all around the world. According to data around 4 billion people are now on social media and these numbers keep growing.
In recent years, India has also seen exponential growth in their social media users. This is why businesses and marketers use social media platforms as tools to get more customers and increase sales.
Several different social media platforms are currently ruling the market and Instagram is certainly the best one among them.
Unfortunately, many people are unaware of how effective Instagram marketing is. This is why we as the best digital marketing company in Patna are here.
We will make you aware of what miracle Instagram marketing can do to your business.
Whether you are a businessman or an internet marketing person this blog is going to be beneficial for you. So, read this article carefully!
How Effective is Instagram Marketing?
To know how effective Instagram marketing is in 2024 we have to first be aware of some data.
According to HubSpot Instagram has 1 billion active users per month which shows how popular and engaging it is.
Additionally, 83% of Instagram users have discovered a new product or service on the platform.
Not only that according to other data, 90% of Instagram users follow at least one business.
These data show whether Instagram marketing is worth it for your business or not. This global platform will allow you to showcase your service or products to a large audience visually.
Moreover, you can also hire new talents from this platform and get connected to your audience.
Not only that as the digital marketing company in Patna Bihar, we believe that there’s much more to Instagram that every business should be aware of.
Benefits of Instagram Marketing
Instagram is doing so well for business that even now big brands like Nike, Starbucks, and Airbnb know how effective social media marketing is through Instagram.
You should also opt for it because:
1. It is Visually Appealing
If you even have a little knowledge about what Instagram marketing is, you must have figured out its obvious USP.
The most appealing thing about Instagram is that it’s a visual platform. People come on Instagram to either post a good picture and video or to view it.
This platform is like a visual party. Here you will be able to show off your business in a super fun and eye-catching way.
If you were wondering how expensive is Instagram marketing?
Then you can figure it out on your own by calculating the price of posting pictures and videos. Honestly speaking it will be pretty affordable.
2. More Mobile App Users
As the top digital marketing agency in Bihar, we know how important it is nowadays to get the attention of mobile users.
This is because now your audience is not on the road staring at your advertisement banner.
Now your customers are spending more time on that 4.7-inch screen than in any other place.
Among all the social media platforms Instagram is the second-most popular one among mobile users. This makes Instagram best for targeting mobile users.
Use your video editing skills to show your business in appealing ways on Instagram through reels, photos, and stories.
3. High Engagement Rates
There are numerous benefits of Instagram for personal use and business and a high engagement rate is one of them.
Getting the attention of your target customers is easier on this platform than on any other.
According to the data in 2016, Instagram users liked more than 4.2 billion posts per day.
This is why those marketers who aim to generate leads with the highest engagements choose Instagram as their marketing channel.
An engaging audience not only improves your sales but also helps you enhance your product or service by giving regular feedback.
This is one of the reasons why we chose Instagram as a platform to provide the best digital marketing in Patna.
4. Purchasing Power
If you are a brand that sells luxury products or services then no other platform will be better for you than Instagram.
This is because the purchasing power of Instagram traffic is more than any other social media platform.
According to the data, more than one-third of Instagram people use the Instagram app for online purchasing.
If you don’t want to miss the opportunity to drive more sales then start using Instagram marketing for your business.
Increasing sales is ultimately the goal of every marketer and business person because it brings money which is like blood for the business.
Another good quality of this platform is that it helps you target users’ blood on their interests.
5. Better Trackability
If you have come this far in the blog then you must have understood how Instagram marketing works in the business.
However, don’t think that it is only for pros like us because Instagram marketing for beginners is also very easy.
They have a top-notch trackability feature that helps even the beginner to easily understand the data like sales, leads, and ROI.
Many people pay third-party apps for social media marketing effectiveness statistics, which is completely free if you choose to run Instagram ads.
If you are wondering how effective Instagram advertising is then you must know that in the survey 50% of people say that an ad on Instagram makes them interested in the company.
6. Higher Conversions
If you read “How effective is Instagram marketing pdf” you will get to know that this social media platform is best for conversion.
Some data shows that the conversion rate of e-commerce from Instagram is 1.08%.
This number is way higher than other platforms like LinkedIn and Twitter.
Honestly speaking, any social media can bring you leads but to get good quality convertible leads you have to switch to Instagram.
Additionally, Instagram also gives you a less spammy audience as you can’t just put links anywhere on the platform
So these were all the benefits of using this social media platform and we believe now you know how effective Instagram marketing is for growing business.
How Effective is Instagram Marketing 2024?
In this blog, we get to know how effective Instagram marketing is by being aware of its benefits for business.
If you are eager to use Instagram for your business but you don’t have a good knowledge of marketing then you must contact Candent SEO.
If you ask anyone in the city which company is best for digital marketing, then most of them will give you our name.
Experts at our marketing agency are well-qualified in Social Media Marketing in Patna. Through their expertise, we have helped many small businesses to grow in the field.
We will use the power of Instagram to bring you more good quality convertible leads which will skyrocket your sales in no time.
So, wait no more and contact Candent SEO to leave your competition far behind through internet marketing.
