Consider the most important Google ranking factors to rank higher on search engine result pages (SERPs).
A strong web presence is essential for any business hoping to succeed in the modern digital era.
Without it, your brand, business, or services could be invisible to customers; i.e., you’ll lose tons of potential to competitors.
On the other hand, if you can establish yourself online, especially in search engine results, you can open up a whole realm of growing possibilities.
Indeed, to ensure that you reach the top of search engine rankings, understanding Google ranking factors is essential.
Keeping that in mind, this article will discuss the key ranking factors you need to understand to help optimize your web presence and give your business a chance to hit the top.
5 Most Important Google Ranking Factors
There are several search engines out there, but here we’ll talk about Google, as more than 85% of total searches happen through Google worldwide.
Like any search engine, Google has a complex set of criteria and algorithms (Google 200 ranking factors) that help it organize and display search results.
It is essential to understand what these criteria are if you want to optimize your website to reach the top results.
However, not all factors carry the same weightage in determining the ranking position. There are some Google ranking factors that affect the most.
That said, the best SEO Agency in Patna has suggested the five most important Google ranking factors, including:
#1. Content Quality and Relevance
The quality and relevancy of the content on your website are key factors in determining how higher it appears in Google search results.
Google uses its algorithms to determine if your content is relevant to a given search query and if it contains quality information.
If your content meets both criteria, it is likely to appear further up in search results, helping to draw more organic traffic to your website.
Moreover, Google loves up-to-date content, so it’s essential for content to be updated regularly to remain relevant and in line with the search query.
Else, the same piece of content starts losing its position in Google search results with time.
#2. Backlinks or Inbound Links
Backlinks or inbound links are links from other websites to yours (basically on one of the web pages of your website).
It is a great way to boost the rankings of your website on Google’s search engine results pages. It also helps to increase your website’s domain authority.
However, not every backlink is beneficial for your website. For backlinks to be effective, they should be from reputable/authoritative sources and relevant to your website.
So, before building backlinks to your website, you must take care of the linking website’s authority, relevancy, spam score, etc.
The more backlinks that you have from reputable websites, the more authoritative your website will appear and the higher it ranks on Google.
You must also read: Ways to Create Backlinks to Rank Higher on Google.
#3. Website Speed: Major Google Ranking Factors
Another major ranking factor that Google takes into account when ranking websites is the website’s loading speed.
If the website takes excessive time to load (more than three seconds), it’s likely to negatively impact the ranking in search results.
Moreover, it’s important to ensure that the website is optimized to load faster when users click on a web page link to the website.
For that, you need to ensure that there are no unnecessary elements slowing down the loading time.
There are a few things that you can do to improve the website’s speed, including:
- Optimize the images on the website by compressing them and reducing their file size.
- Minify the CSS and JavaScript files, as this can reduce the loading time.
- Look at caching any content that can be cached, such as databases and scripts.
To know more tips, follow the links: Complete Technical SEO Checklist: 5 Major Things to Consider.
#4. Mobile Friendly Optimization
In today’s digital landscape, it is important for websites to be optimized for mobile-friendliness. Google takes into account whether a website is mobile-friendly when ranking websites.
This means that if a website is not optimized for mobile, it is likely to have a lower ranking on Google’s results pages.
Google created the mobile-first index to help businesses optimize their sites for mobile devices.
Mobile optimization is a vital process that ensures that people can also visit a site with mobile devices.
According to stats, more than 63% of searches happen through mobile devices, and Google holds 93.58% of them.
This signifies, if your website isn’t mobile-friendly, you’re missing a lot of potential, and that may also be the reason why your site doesn’t appear higher in SERPs.
That’s why the first thing you have to do is mobile-friendly website optimization. For that, you must try these SEO Techniques for Mobile-Friendly Websites.
#5. Internal Linking
Internal linking is a great way to optimize your website for ranking higher on Google. It refers to linking from one page on your website to another page on your website.
This helps to boost the relevance and authority of the pages on your website. Additionally, it also helps users find more information in the industry they are looking for quickly and easily.
When creating internal links, it is important to ensure that the links lead to relevant pages.
The links should be descriptive and include keywords so that users can understand what the page is about before clicking through.
Furthermore, it’s also important to vary the anchor text for each link so that it looks natural and not overly repetitive.
Note: Internal links not only helps to increase website ranking on Google search result but also the retention and engagement rate of your website, which is also a factor for ranking.
Hence, these are the most important Google ranking factors that you must consider to help your website rank higher.
Google Ranking Factors: Conclusion
Google ranking positions play a vital role in making or breaking any business or brand online.
This conveys, if your website ranks higher on SERPs, you’ll get a lot of visitors/customers; otherwise, you’ll lose tons of potential.
In order to rank higher on google search results, you need to consider the major Google ranking factors 2022 while optimizing your website.
Professional marketer state that Google determines the order of search results based on the relevancy and authority of a web page with its ranking factors.
Moreover, there are many factors that can positively or negatively affect a website’s ranking, ranging from quality content and mobile-friendly design to backlinks and page speed.
Keeping that in mind, the best Digital Marketing Agency in Patna has shared 5 top Google ranking factors that you must consider.
So, if you’re a business owner or an individual who wants to rank a website higher on Google result pages, you must consider the factors mentioned above.
Hope you find them helpful and informative. If you’ve any queries, feel free to ask in the comments!
