The ongoing COVID-19 pandemic has overturned how businesses conduct business. We’ve seen more and more products and services moving online, and many companies continue to have employees work remotely or in a hybrid setting. A half-year of varied customer responses to COVID-19 has given us some insights into the Future Digital Marketing Trends that are working and what to expect from Digital Marketing Trends 2021.
What are the key Digital Marketing Trends 2021 that business needs to consider to engage more customers and generate more traffic, leads, and revenue?
We’ve identified here 9 digital marketing trends that suggest, where savvy managers should invest their time and resources next year. If you don’t know where to start, start here — because this is the best knock for your marketing.
9 Key Digital Marketing Trends 2021
Just a decade ago, marketing used to be fairly simple. All you had to do is to hire a digital agency, like Candent SEO (Digital Marketing Company in Patna) that knows the ropes and you will likely get the wanted results. But those days are long gone.
Now, new game-changing technologies are evolving, customers are becoming more demanding. As well as, trends are changing so rapidly that marketers are frequently scrambling just to keep up. And not to forget this COVID-19 pandemic that has changed a lot in our lifestyle. And because of this future of marketing has also changed.
Being aware of the emerging marketing trends is a fundamental part of remaining competitive and staying on top of the game. So, we’ve completed the list of the most prominent trends in marketing, based on Top Digital Marketing Trends 2020, that you should take into account and act upon today.
Social Media to Engage & Retain
Organizations should be prepared to dedicate more resources to social media marketing in 2021 and beyond. In the ongoing COVID-19 pandemic, marketers are increasingly making customer retention a priority. This will continue well into 2021 too. The pandemic has dramatically increased the amount of time people spend on online platforms, which includes how they research products, brands, and organizations.
This creates new opportunities for marketers to increase their reach with the new audiences and re-engage with long-time customers. For only a few hundred dollars a month, a good social media marketer can develop a content plan, make regular posts, monitor and drive customer responses, and can attract new business too. If you’ve been putting off adding social media to your marketing mix, now’s the time.
Video Content Will Dominate
Video Content is the most engaging form of content. This will soon dominate on social media over all other types of content. Whether it is short reel videos like those popular on Instagram or Stories or long-form content on YouTube, videos are definitely the future of social media content.
According to a study, by 2022, 82% of all online content will be video. This clearly shows how crucial it is to start utilizing it to stay relevant in the social media domain.
You can start to utilize it by using features like Stories or reels, both for social media content and for advertisements. You can also refer to adding videos to your social media posts, even on platforms that were traditionally dominated by image or text content.
Inclusive Marketing
Today’s consumer wants more than just product information from brands. What they really demand is the brand’s perspective on ongoing topics or topics that matter — and how they positively contribute. In 2020, a brand’s view on issues, such as climate change, diversity, and sustainability will become even more important.
For example, customers expect to hear from diverse voices. Therefore, brands should now consider identity, culture, and representation as well. Brands like Axe6 and Gillette7 have already contributed to a global shift in the consumer’s mindset.
Brand Transparency
A majority of Generation Z — those born between 1995-2005 — wants the world to change. And this new Generation Z has all the tools to learn about the brands they engage with. In France, one in six people use Yuka12, a barcode scanning app assessing the health benefits of the products.
Now, consumers do not care if 77% of brands disappeared. So, for brands, it can be a competitive differentiator in 2020 to be transparent about their role in society and to highlight where they plan to invest to become even better.
AI-Based Automation
Artificial Intelligence has seen huge advancements in the last few years. There has been a great increase in the number of businesses using AI-Powered Technology and automation to assist their marketing efforts.
This is one of the major technologies behind voice search and smart assistants. It has also made chatbots possible, which are now popping up on almost every website than ever before.
Data-Driven Marketing
Marketers will turn more and more towards machine learning or AI-Based automation to deliver business results. While it was possible to achieve good results with rule-based marketing in the past, it is working less and less in today’s times. Consumers expect messages that cater to their personal needs.
Advertisers that use machine learning to activate their own data can more precisely control bidding strategies through predictive models. This enables a focus on the most valuable conversions for a better return on advertising spend and more revenue. Advanced advertisers such as Otto18 and Freenet19 are already applying this approach successfully.
Voice Search Becomes a ‘Real Thing’
Three to four years back, nobody spoke about the impending dominance of voice search. But now it is fair to say that there has been a steady rise of voice-based searches, though it hasn’t upended the Digital Marketing Landscape.
But now that is changing. Over 25% of US adults are now owning a voice-enabled device. And 2020 will mark the point when marketers need to start considering voice seriously when devising digital campaigns.
Digital Marketing Transformation
Technology has changed our lives beyond acknowledgment. What we used to expect earlier, from the most upper-level services, we now expect from any product or service. Digital marketing transformation is key to today’s success, and we can expect it to become an even stronger trend in 2020.
Even, the business of marketing is becoming increasingly complex. Strategic Marketing Transformation is the term used to describe the process when a business operates without a marketing plan.
This means that it evolves by changing its fundamental business processes and procedures.
However, undergoing a marketing transformation can help companies to improve customer experience, service, and to boost brand awareness and reputation.
Customer Service will be all About Chatbots
There was a time when the idea of communicating with a robot was a difficult task, as people would rather avoid the pre-recorded flowchart-like experience and talk to a real human instead.
Now though, people want to interact with chatbots. This is because, advanced technology means that chatbots are smarter, quicker, always available, and more effective than the clunky software systems of old.
When business owners see that chatbots can communicate with several customers at once, work without breaks and pay, never get tired, they’re bound to give the technology a try. Thus, we can say that in 2020, there’s no better time to experiment with chatbots. As they will help you improve the customer experience, nurturing trust, and adding to your bottom line.
The Bottom Line
While these digital marketing trends don’t represent a complete list, there’s a great place to start when planning for Digital Marketing Trends 2021. To know about these trends, you can refer to Recent Trends in Digital Marketing Ppt and some Digital Marketing Trends 2020 Blog online.
With the marketing world constantly changing, brands have no other option but to stay on top of these shifts to establish a strong connection with their audience and know what their needs are. By following these marketing trends based on Best Practices for Digital Marketing In 2020, you will keep up with the ever-growing industry.
These eight key trends can help you increase your site traffic, generate more leads, and grow sales, all while retaining your hard-earned customer base. They are also critical to help you understand digital marketing trends and how they will impact the larger competitive landscape.
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The Digital Marketing Trend will surely help business owners in creating the best marketing strategy that will fulfill their desired.