Digital Marketing Training in Patna | SEO Courses

[DIGITAL MARKETING TRAINING]

We are in the market with the mission to educate people about Digital/Internet Marketing. Our motto is to let people know about the importance and use of Digital Marketing.

ENRICHING | EMPOWERING | ENLIGHTENING

The digital age has transformed how businesses connect with their audience. Gone are the days of relying solely on traditional marketing methods. 

With the increase in the usage of the internet and digital technologies, marketing methods have completely transformed.

The digital marketing era also called online marketing is all about leveraging the internet, technologies, computers, and smartphones to promote brands to connect with potential customers.

This is because consumers are glued to their devices, and constantly bombarded with information. Businesses need a strategic digital marketing presence to stand out in this crowded space.

This is where digital marketing training comes in. It equips you with the skills and knowledge to navigate the ever-evolving digital landscape and reach your target audience effectively.

Whether you’re a budding entrepreneur, a marketing professional looking to upskill, or someone seeking a career change, digital marketing training offers a rewarding path.

There are various parts of digital marketing and at Candent SEO, you get the best opportunities to learn about it and sharpen your skills.

Digital Marketing Training and Course At Candent SEO 

SEO Training Course: Module Breakdown

This SEO training course provides a comprehensive understanding of search engine optimization and equips individuals with the necessary skills to improve their website’s search engine ranking and online visibility. The course is divided into several modules, each focusing on a specific aspect of SEO.

Module 1: Introduction to SEO

• Understanding SEO: This module defines SEO, explains its importance in today’s digital landscape, and explores how search engines work.
• Benefits of SEO: Learn how effective SEO can improve website traffic, brand awareness, leads, and sales.
• SEO vs. SEM: Differentiate between Search Engine Optimization and Search Engine Marketing, understanding their roles in online marketing strategies.

Module 2: Keyword Research

• The Power of Keywords: Discover the importance of keywords in SEO and understand how they act as a bridge between search engines and your website.
• Types of Keywords: Explore different types of keywords, including informational, navigational, transactional, long-tail, and short-tail keywords.
• Keyword Research Techniques: Learn various methods for identifying relevant keywords, including using keyword research tools, competitor analysis, and search suggestions.
• Keyword Metrics: Understand crucial keyword metrics like search volume, competition level, and cost-per-click (CPC) to make informed keyword selection decisions.
• Putting Keywords to Work: Learn how to integrate chosen keywords strategically into website content, meta descriptions, title tags, and headings.

Module 3: On-Page Optimization

• Optimizing Content: Understand how to create high-quality, informative, and engaging content that both users and search engines love.
• On-Page Optimization Techniques: Learn valuable techniques for optimizing website content, including internal linking, title tag optimization, meta description optimization, image optimization, and content formatting.
• Website Structure and Navigation: Discover the importance of a well-structured and user-friendly website for optimal SEO performance.
• Technical SEO Fundamentals: Gain a basic understanding of technical SEO factors like website speed, mobile-friendliness, and structured data.

Module 4: Link Building

• The Power of Backlinks: Understand the importance of backlinks in SEO and their impact on website authority and ranking.
• Link Building Strategies: Explore various link-building strategies, including guest blogging, directory submissions, broken link building, and social media engagement.
• Earning High-Quality Links: Learn best practices for building natural and authoritative backlinks that enhance website credibility and trust.

Module 5: Off-Page Optimization

• Beyond the Website: Explore additional off-page optimization techniques that go beyond the website itself to improve brand reputation and online visibility.
• Local SEO: Learn how to optimize your website for local search results if you have a local business.
• Social Media Marketing: Understand the role of social media in SEO and explore strategies to leverage its potential for increased website traffic and brand awareness.

Module 6: SEO Analytics and Reporting

• Tracking Your Progress: Learn how to use SEO analytics tools like Google Search Console and Google Analytics to track your website’s organic search performance.
• Understanding Key Metrics: Discover crucial SEO metrics to monitor, including website traffic, organic search ranking, user behavior, and conversions.
• Analyzing Data and Making Adjustments: Learn how to interpret data, identify areas for improvement, and refine your SEO strategy based on insights gathered through analytics.

Module 7: Advanced SEO Techniques

• Staying Ahead of the Curve: Explore advanced SEO techniques like voice search optimization, video SEO, and international SEO.
• Emerging Trends: Discuss future trends and developments in the ever-evolving SEO landscape.

Module 8: Ethical SEO Practices

• White Hat vs. Black Hat SEO: Understand the importance of maintaining ethical SEO practices and the risks associated with black hat tactics.
• Building a Sustainable SEO Strategy: Learn how to build a long-term and sustainable SEO strategy that focuses on providing value to users and adhering to search engine guidelines.

Advanced SEO Training Course: Module Breakdown

This advanced SEO training course goes beyond the basics and delves deeper into various advanced techniques and strategies to optimize your website for optimal search engine performance and increased organic traffic.

Module 1: Advanced Keyword Research and Analysis

• Understanding User Intent: Deep dive into techniques to identify the true intent behind specific search queries and tailor content accordingly.
• Long-Tail Keyword Strategies: Explore advanced long-tail keyword research techniques and understand their impact on attracting targeted traffic.
• Competitive Keyword Analysis: Learn how to analyze your competitors’ keyword strategies and identify potential opportunities to outrank them.
• Topic Modeling and Cluster Analysis: Discover advanced techniques for grouping keywords into thematically relevant clusters for content creation and optimization.
• Keyword Research Tools and Automation: Learn about advanced keyword research tools and automation techniques to streamline your research process.

Module 2: On-Page Optimization Optimization Beyond the Basics

• Technical SEO Deep Dive: Gain in-depth knowledge of technical SEO factors like schema markup, structured data, and mobile-friendliness optimization.
• Entity Optimization: Understand how to optimize content for entities and relationships to improve search engine understanding and ranking potential.
• Voice Search Optimization: Learn how to optimize your website content and voice search features for optimal performance in voice searches.
• Internal Linking Strategies: Explore advanced internal linking strategies to improve website structure, user experience, and link equity distribution.
• On-Page Content Optimization Techniques: Learn advanced content optimization techniques for headings, subheadings, meta descriptions, and image optimization.

Module 3: Link Building Strategies for the Modern Era

• Advanced Link Building Techniques: Explore advanced link-building techniques beyond traditional methods, including broken link building, skyscraper technique, and guest posting on high-authority websites.
• Link Building Outreach Strategies: Learn effective strategies for outreach and communication with potential link partners to secure valuable backlinks.
• Disavowing Low-Quality Links: Understand the importance of disavowing low-quality links and the process involved in protecting your website from negative SEO tactics.
• Link Building Analytics and Tracking: Learn how to track your link-building efforts, analyze their impact on SEO performance, and measure the success of your campaigns.

Module 4: Off-Page SEO Beyond Link Building

• Brand Building and Online Reputation Management: Understand how building a strong brand and managing your online reputation can impact your website’s SEO performance.
• Local SEO Advanced Techniques: Explore advanced local SEO strategies for businesses to increase local visibility and attract local customers.
• Video SEO Optimization: Learn how to optimize video content for search engines and leverage video marketing for improved organic traffic.
• Public Relations and Influencer Marketing: Understand how public relations and influencer marketing campaigns can indirectly support your SEO efforts.

Module 5: Advanced SEO Analytics and Reporting

• Advanced SEO Metrics and Reporting: Learn about advanced SEO metrics like domain rating, URL rating, and organic search visibility to track performance.
• Data Visualization and Reporting Tools: Explore data visualization tools and techniques for creating comprehensive and insightful SEO reports.
• Data-Driven Decision Making: Learn how to analyze SEO data to identify trends, opportunities, and areas for improvement, and make informed SEO decisions.
• Competitive Analysis with Advanced Tools: Learn how to utilize advanced SEO tools to analyze competitor strategies and identify areas where you can outperform them.

Module 6: The Future of SEO: Emerging Trends and Techniques

• Artificial Intelligence and Machine Learning in SEO: Explore how AI and machine learning are impacting SEO and how you can leverage them for optimization.
• Voice Search and Conversational Search Optimization: Gain insights into the future of search and how to optimize your website for voice and conversational search queries.
• Visual Search and Image SEO Optimization: Learn how to optimize your website and content for visual search and image recognition technologies.
• Evolving Search Engine Algorithms: Stay updated on the latest trends and changes in search engine algorithms and adapt your SEO strategies accordingly.

Throughout the course, participants will have the opportunity to:

• Engage in interactive exercises and case studies to apply their learnings to real-world scenarios.
• Work on individual and group projects to develop their SEO skills and gain practical experience.
• Receive personalized feedback and guidance from experienced instructors to improve their SEO knowledge and skills.

By completing this advanced SEO training course, individuals will be equipped with the necessary skills and knowledge to develop and implement effective SEO strategies for long-term website success in the ever-evolving SEO landscape.

Now what is the significance of digital marketing, and why should you learn it?

Why You Need to Learn  Digital Marketing?

The benefits of understanding digital marketing are numerous. Here are a few compelling reasons to embark on this exciting journey:

1. In-Demand Skill Set

As businesses increasingly move their operations online, the demand for professionals who understand digital marketing strategies and tools continues to grow.

2. Career Opportunities

Learning digital marketing opens up diverse career opportunities. You can pursue roles such as digital marketing specialist, social media manager, content marketer, SEO specialist, email marketing manager, and more.

3. Versatility

Digital marketing encompasses various channels and strategies, allowing you to specialize in areas that align with your interests and strengths.

4. Cost-Effectiveness

Digital marketing can be more cost-effective compared to traditional marketing methods.

5. Data-Driven Decision-Making

Learning digital marketing provides you with the skills to analyze data, track campaign performance, and make data-driven decisions. This helps in understanding audience behavior for better results.

6. Entrepreneurial Opportunities

With digital marketing skills, you can start your own business or offer freelance services.

7. Continuous Learning

Learning digital marketing encourages a mindset of continuous learning, helping you stay relevant in a rapidly evolving industry.

8. Enhanced Creativity

Digital marketing allows for creative expression. Whether it’s crafting compelling content, designing visually appealing graphics, or creating engaging social media campaigns.

Things We Include in Our Digital Marketing Training in Patna

• What is Digital/Internet Marketing?

• What Does It Include? 

• A Career with It/How to Make Money

• How to Open Your Own Company?

• How to Start? 

• Whom the Courses Are For?

What is Digital Marketing?

Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers and retain them. The key objective is to promote brands, build preference and increase sales through various digital marketing.

Hence, we at Candent SEO, Best Digital Marketing Institute in Patna Bihar, want our clients to be the best for which we promise Excellence and nothing less than that is what we deliver. We also do not believe that our work is over once the services are delivered.

We believe that it begins after the services are generated, with the ripples it creates. Therefore, our main purpose is to imprint value to a brand so that it knits a wonderful tell-tale. Also, we want to create success stories of brands that glow brightest in the digital space.

Internet Marketing

Internet Marketing encompasses digital marketing services such as search engine optimization, display advertising, and email marketing; nonetheless, what about voice broadcasts, fax broadcasts, podcasting, wireless text messaging, mobile instant messaging, and mobile apps?

The latter channels and services transcend the narrow definition of Internet marketing. Digital marketing refers to mobile marketing, digital telephony, and digital video recorders as well.

What Does It Include? 

• Web Designing – Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardized code and proprietary software; user experience design; and search engine optimization.
• Internet Marketing (SEO) – Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails.
• Social Media Marketing – Social Media Marketing is the process of gaining website traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks.
• Affiliate Marketing- Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

So, if you are determined enough and are willing to learn, how these digital marketing terms work, then, feel free to contact Candent SEO, Best Institute for Digital Marketing Course in Bihar.

Our Digital Marketing Course Fees is also very much affordable fee as compared to other institutes providing Digital Marketing Course in Bihar. In addition to that, our Digital Marketing Course is designed for ambitious working marketing professionals, freshers, students, leaders and small business owners looking to enter/upgrade/enhance their skills in the digital industry.

A career with DM/How to Make Money

Internet marketing is becoming exponentially important to just about every business entity that exists in the modern-day world.  However, pursuing a career in internet marketing can be surprisingly difficult given the ever-growing prevalence of it. Many colleges offer a course, or perhaps a handful of courses, related to internet marketing, but is that enough to impress a potential employer, especially when most employers are also looking for experience in the field? With more and more Indians using the Internet as a means of communicating, this new field of marketing is on a rise. Since it is a cost-effective medium of spreading a message, it is very popular among the youth. As per a media report, today 500 million people access the Internet regularly in India and that is a jump of 600% in the last six years. This will give you an idea about the scope of internet marketing.

How To Start

Are you good at communicating your thoughts? Do you believe in the power of the Internet? Can you think out of the box? If yes, then you should think of a career in Internet Marketing.

Best Internet Marketing Courses

We at Candent SEO provide a structured Digital Marketing Course in Patna that will help you to understand the basic concepts of online marketing increase your organic traffic, make your paid campaigns more effective and state that you are an expert in the world of online business.

Learn internet marketing and become a Competent Internet Marketer or a Professional Internet Marketer with the certificate confirming your expertise.

The online courses include all stages and forms of up-to-date internet marketing, so you can master all the skills essential for promoting your online business step by step.

Learn SEO as a Professional

Learn with us how to use the best SEO practices to increase your traffic and thereby your profit. Our digital marketing training in Patna offers you more than 50 detailed lessons that explain the SEO process from keyword research, on-the-page optimization, link building to tracking your ranking positions. Each thematic set of lessons ends with a list of recommended resources and assessments that grade your success in studying.

Take Advantage of Social Media Marketing

Practice the latest techniques of social media marketing to promote your brand and attract loyal customers. With our internet marketing courses, you will learn to use blogs and micro-blogs at full throttle, see what kind of social media optimization you need, monitor the effectiveness of your social media campaigns.

Start Your Own Professional SEO Company

Having learned the theory and practiced it enough, you may want to render internet marketing services. That is why the last stage of internet marketing online courses is devoted to starting and promoting your own professional SEO company. You will learn how to explore the niche, develop or adopt an approach, manage the projects, promote your business and advertise it online.

Whom The Courses Are For?

Those who want to have a backup for their career and those who are interested to settle their career in IT field.

Any company, organization or individual who needs to drive more targeted traffic to their website will benefit from this Digital Marketing Training in Patna. This includes marketing managers, marketing directors, business owners, online marketers, online advertisers, marketing consultants, new media consultants, webmasters, IT managers, in-house SEO analysts, and anyone working with search engines or in the search engine optimization and marketing industries. Our Standard SEO training is a full-blown, 360-degree view of SEO, and is packed full of fundamental SEO, technical information, and tried and true methodologies — plus an introduction of other web marketing disciplines and how they play into SEO.

Our Digital Marketing Training in Patna is a great and cost-effective solution for:

• Site owners and webmasters
• Professional web designers and web developers, web design schools and colleges
• SEO freelancers and internet marketing consultants
• Online advertising agencies and SEO companies.
• Large companies that need a certified in-house SEO department

Our Digital Marketing Course Duration provides practical hands-on training and education in globally recognized certificates in Digital, SEO, Google ads, SMM, etc that make you stand out.

What you get with the Digital Marketing Training in Patna?

• Quick access to cutting-edge learning content covering all fields of Internet Marketing.
• Learn by example and immediately apply your new knowledge to your own online projects.
• Take advantage of our practical approach to internet marketing spiced up with visual tutorials.
• Advance your internet marketing studies at your own pace.
• Become an internet marketing specialist.
• Perfect your knowledge and understanding of SEO / SEM processes by reuniting theory and practical knowledge.
• The ability to provide internet marketing services (from niche research to site structure and content optimization to performance monitoring) that your customers need badly.
• You can position yourself as an expert and build credibility thanks to your up-to-date, real-world knowledge and PIM certificate (Professional Internet Marketer).
• Empower your Sales & Marketing Department activities with the latest strategies and methodology in internet marketing
• SEO fundamentals and key concepts
• Optimizing engagement objects, e.g. images
• Increasing click-through rate and engagement
• Local search
• SEO and social media
• Ranking Reports
• Page Analysis
• Website Anatomy
• Linking Strategies
• Siloing Concepts
• Site structure and key concepts
• Measuring success and other key SEO KPI’s
• Personalized and behavioral search
• Analytics
• Future Of Search
• Best Practices

So, if you are looking for a School Of Internet Marketing In Patna with a proven record that can deliver results……….then Candent SEO is the best option for you.

Why Search Engine Optimization (SEO) is important for Business?

Reach of Search Engines

With more than 1 billion monthly unique visitors, Google is the most visited online platform. There is no way you can ignore Search Engines in your Digital Marketing Campaigns.

Search Engine Generates Intent Oriented Traffic

Search Engine allows the business to target the intent of online users through keywords which makes it very relevant for business objectives like Lead Generation, Online Reputation Management, etc.

Organic results generate 15 times more clicks

Whether you should care about organic results or paid results, actually it depends on the type of business. Research suggests that on search engines, users click on organic results on Google and Bing by a margin of 94% to 6%.

Long term returns for content investment

Unlike Social Media where content shelf life is a few hours, Content is optimized for Search Engines which continue to generate search traffic for years.

Every business problem is different. It’s only obvious that these problems need personalized solutions. Therefore, being the Best Institute for Digital Marketing Course in Patna, we have a strong sense of what is right and what is wrong.

Hence, we make sure that there are no grey areas and we shall not let our clients get lost in the fog of ignorance.

TRAINING FOR SUCCESS

“Board the Flight”

“Begin the Journey”

“Improve the Process”

“Be the Winner”

If you’re ready to learn more, and looking for a Digital Marketing Course near me, we are ready to offer an in-depth self-paced free course to help you in achieving your success goal.

WE  WILL  LEAD  YOU  UNTIL  YOU  REACH THE  PEAK  OF  SUCCESS!

Ready to enroll?

To Enroll: https://candentseo.com/contact-us/

Call us: 9905742606

Mail us: info@candentseo.com