Google Algorithm Updates Timeline
Everything You Need to Know About All Google Algorithm Updates Till Date.
With over 60% of people now browsing the Internet 24/7. So, new strategies and plans need to be defined for almost every aspect of online marketing, including search performance.
If you’re taking your first steps into the world of search engine optimisation, you’ve probably heard about Google’s algorithm updates. These elusive creatures seem to have the power to make your websites disappear from searches and annoy SEO marketers – but what exactly are they?
Google’s search engine works by a set of algorithms – mathematical instructions which direct their servers to deliver you the best result. These algorithms determine not only which sites are relevant to the user’s search, but also rank these sites in order of their relevance.
Change is the only constant endless thing in SEO. It is estimated that Google updates its algorithm on a daily basis, so the underlying rules change roughly 365 times each year.
I am covering all about the major Google algorithm updates here because it’s only the major updates that will impact the most. Keep on tracking to be on the top of your game
After almost two years of waiting, Google finally announced a major Penguin update. They suggested the new Penguin is now real-time and baked into the "core" algorithm. Initial impact assessments were small, but it was later revealed that the Penguin 4.0 rollout was unusually long and multi-phase (see September 27th and October 6th).
While unconfirmed by Google, MozCast recorded extreme temperatures of 108° and a drop in local pack prevalence, and the local SEO community noted a major shake-up in pack results. Data suggests this update (or a simultaneous update) also heavily impacted organic results.
Just more than a year after the original "mobile friendly" update, Google rolled out another ranking signal boost to benefit mobile-friendly sites on mobile search. Since the majority of sites we track are already mobile-friendly, it's likely the impact of the latest update was small.
Google made major changes to AdWords, removing right-column ads entirely and rolling out 4-ad top blocks on many commercial searches. While this was a paid search update, it had significant implications for CTR for both paid and organic results, especially on competitive keywords.
Multiple tracking tools (including MozCast) reported historically-large rankings movement, which Google later confirmed as a "core algo update". Google officially said that this was not a Penguin update, but details remain sketchy.
Google announced what was most likely a Panda data refresh, saying that it could take months to fully roll out. The immediate impact was unclear, and there were no clear signs of a major algorithm update.
Google made an official update announcement on their 
More than a year after the previous Penguin update (2.1), Google launched a Penguin refresh. This update appeared to be smaller than expected (<1% of US/English queries affected) and was probably data-only (not a new Penguin algorithm). The timing of the update was unclear, especially internationally, and Google claimed it was spread out over "weeks".
Google announced a significant Panda update, which included an algorithmic component. They estimated the impact at 3-5% of queries affected. Given the "slow rollout," the exact timing was unclear.
How come so many SEO linkbuilders work from Pakistan? Or is it just they are
the ones who are not employed
Will defo be returning, ’tis a nice site!