Improving your Website local SEO is now more important than ever. But how can one do that? If you are also in the same dilemma and looking for an answer to How to Boost Websites Local SEO, then this bog is for you…………
As many as 45% of all Google searches are now local. This is due to the increased number of consumers adding terms such as “near me” to their search queries in the hopes of finding a local business.
From looking for a nearby barbershop to getting in touch with an emergency plumber, consumers want to find what they’re looking for as quickly as possible with a simple search.
Naturally, people are likely to click through to one of the first websites they see when conducting these searches. As they figure that the business will be pretty local to them if they’re showing first.
This is the reason, why not only having a digital platform is important, but appearing on the top of SERP is even more crucial to run your business.
But, how do you get your business website in front of those consumers?
Well, a strong Local SEO Strategy is key.
What Is Local SEO?
Local SEO is crucial for smaller business tools that offer their products or services to a limited area or are essentially a tool for easily letting customers know that you’re close to them.
The main aim of Local SEO is to get your website appearing for searches made by people local to you, looking for the things that you offer. Local SEO is mainly important for smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the country, local SEO prioritizes appearing on SERPs in a specific location.
To emphasize the status of this, a recent statistic shows that local searches result in purchases 28% of the time. Thus, should you not be focusing on improving your local SEO, you could be missing out on the opportunity to drive a decent number of sales.
Looking for a Digital Marketing Company in Canada to Boost your Websites’ Local SEO?
If Yes, then contact us today to arrange a meeting to discuss how we can help you to turbocharge your Websites’ Local SEO.
Local SEO Strategy: How to Boost Websites Local SEO
Optimizing your local SEO means more website traffic, leads, and conversions since the strategy is more relevant to your base of local customers. By focusing on specific local-SEO to-dos, you can neutralize the advantage of bigger brands that routinely optimize for broader keywords and rely on brand recognition, instead of value propositions, to bring in traffic.
So, let’s start with top Local SEO Tips followed by How to Boost Websites Local SEO.
Put Together A Keyword List
You’re doing this because you want people in your area to find you on Google top searches, right?
So, let’s think about what those people are actually going to search for in relation to you and your products or services. This is keyword research, the process of highlighting the right search terms to work on and track accordingly. So, the first step of How to Do Local SEO is keyword research.
Everything extends from the search terms you’re looking to improve your site for, so figuring out what those are is a vital first step before looking for How to Improve Local SEO.
Once you add these keywords in your content, title, or meta description, they appear, in google searches and URLs.
Optimize Your Website First
The main motive of Local SEO Services is to get your site onto the top-front page of search engine results for your area. So, to do this, you have to make sure that Google knows where you are!
There are many ways to optimize your site, but two of the easiest ones to get started with are heading tags, and meta titles and descriptions.
Headings
When people first start writing for websites, they may get slightly confused by the types of text made available to them.
These are normally made up of:
- Paragraph (Normal text)
- H1 or Heading 1
- H2 or Heading 2
- H3 or Heading 3
So, what do these actually mean?
So basically, Heading Tags are used to organize the text on your page in terms of their priority.
For instance, a Heading 1 (H1) tag is what normally applies to a page title, as this is the first piece of text that the search engine should read. Following that is H2 Tag. This is normally the top tier of subheadings, uses to break the text down into sections. From there each level of the text should be tagged H3,4,5 and so on in descending order.
So why is this important?
Using heading tags is the best way to direct Google on how to read your site during the search process. It will read through H1, then H2, and so on.
Heading tags are an excellent tool for local SEO, as inserting your area into your high-level headings will ensure that Google reads them first, and then knows that your page is relevant to your local area.
Meta Titles and Descriptions
Meta Titles
The Meta titles are a piece of HTML that your page will display in search engines, on external sites, and in browsers. Meta titles are an excellent opportunity to advertise your page to potential viewers, and also to tell Google just how relevant your page is.
Therefore, while writing meta title, just ensure that it is a persuasive statement to attract your human readers, and contains your desired keywords along with a concise description of the page for the search engines.
Meta Descriptions
Meta descriptions are the text that backs up meta titles wherever they are displayed. This is another fantastic opportunity to describe the content of your page, invite potential readers in, and of course make use of those all-important local keywords.
These two factors combined will make for a meta title that ranks highly and attracts those who see it to click through.
Create Content with A Local Theme
A strong website should have a blog section, primarily used for posting updates about business, but also offering more in-depth pieces about your industry. It’s also important to keep your blog regularly updated – a minimum of one post per month is a good target to aim for initially.
If you’re for tips on How to Improve Local SEO, then community-based posts can be useful. Interesting blog posts about things such as your local area’s history or landmarks can gain the attention of nearby web users. Post-that sharing on social media from accounts that promote local content, your blog posts can end up with a good amount of local traffic.
Even if users don’t click, this sort of regular content can help your company become a much more recognized brand within the community.
Encourage Reviews on Google
When selecting results for a search query one factor that Google considers most is the –authenticity and authority of a site. And it does this by evaluating many forms of data made available to it. One of these sources is your Google reviews.
Many people do not realize that reviews have an effect on SEO, but it actually plays a quite big part. In short, Google uses this data to assess whether or not your website is trustworthy based on the experiences of those who have already used it. If you have received negative reviews, then Google will not want to show your site in search results in order to improve the searcher’s experience.
For this reason, it is very important for you to do your best to grow your number of reviews and aim for that golden 5-star rating. The more reviews you have, the more legitimate your score becomes, and thus, Google will see you as a trusted source of information. Must follow this if you are looking for How to Boost Websites Local SEO.
Optimize Your Social Media Accounts
For any online business, social media must be used to boost your online visibility. While it’s highly debatable as to whether or not Google’s algorithms take social media into account for search engine rankings. But if used correctly social media can certainly increase your local exposure, particularly on Facebook.
For example, Facebook offers the opportunity to add your business address, website, and contact details. So straight away you’ve got another citation there and a chance to have that page showing in localized search results. Not only that, but this also makes it easier for your potential local customers to come across your business page.
Have A Google Map on Your Contact Page
You won’t find many goods, optimized websites that don’t have a Google Map embedded on their contact page. Why? It’s just because, it’s a simple yet effective way to boost your local SEO.
Not only does this offer a clear, visible location to your potential customers to make it easier for them to find you, but it also sends a signal to Google telling them where you are. This goes hand in hand with customers making a localized search as Google can clearly identify your physical address, and better place your website in the search results. With this one simple addition, you can help drive a lot of traffic to your website from relevant searches.
When Link Building, Think Local
Just as you would love to grow your business by making nearby connections, you’ll also benefit from expanding your website’s link profile by obtaining links from other sites’ businesses and publications in your area.
When we think of link building, we often have this lavish idea of obtaining the most authoritative links possible. This isn’t as important for SMEs operating on a local level.
With local links, you’re much more focused on building a network of links that indicates relevance on your local level. That means building up a list of citations, correcting NAP information, and so on.
But, where can I look for these links?
So, to help you with this here’s a list of suggestions if you’re looking to grow a local link profile:
Local News Publications and Blogs
Having a link in any articles or blogs would be great. It also helps you to get a big update on your business, for your potential customers when it is being covered in the press.
Any Suppliers or Partners You Work With
These links can often be reciprocal, meaning you both can link to each other’s websites to share the mutual benefit.
Local Influencers and Bloggers Related to Your Industry
Perhaps there’s a restaurant reviewer that operates in your area. Gaining links from sites with relevant content is a big win, especially when there are local indicators within the piece.
Use local directories
Get your website listed on as many reputable online directories as possible. It is not only a great way to boost your visibility but it also makes it easier for customers to contact you and work towards driving your local SEO.
While backlinks from directories may not provide the same SEO benefits as those high-quality organic links from relevant websites. But spending the time to create these listings is a great way to maximize your exposure to potential customers whilst strengthening your online SEO.
The Bottom Line
We hope you have found our tips on How to Boost Websites Local SEO helpful, and if you make use of all these methods you should see a great improvement in your results. As with all optimization, it is not an overnight process. You should ensure that you are regularly checking up on all of the above topics and be constantly improving wherever necessary in order to climb up those search results.
If you want to improve your position when searching for local keywords, then our expert team at Candent SEO, SEO Company in Canada, is there to help.
At Candent SEO, we have a wealth of experience in optimizing websites to appear on the first page of search results for local search queries. If you would like to improve your visibility to people searching in your area then please get in touch with us today to see how we can help you.
